RS Sodhi, Managing Director of Gujarat Co-operative Milk Marketing Federation (GCMMF), shares how the Amul Moppet was born, the first topical featuring her and their mantra that success can only be measured through top-of-mind recall

By RS Sodhi

Neeraj Chaturvedi, Group Chief Marketing Officer,,,, lists ways through which your content can maintain its throne and give your brand a strong voice that resonates with readers

By Neeraj Chaturvedi

Vyom Charaya, Director Brand Solutions, The Viral Fever, lists the essentials for brands with reducing attention spans of audiences and increasing content consumption options

By Vyom Charaya

RP Singh, Chairperson, CMS Asia, says today's consumer wants information they can use, reasons why you are better than the other brand, what makes you different and better than all the rest

By RP Singh
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