INSIGHT

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Balan, Head of Digital Marketing, talks in-depth about creating good content, the beer brand's focus on video content and challenges in the video content space

By Akansha Mihir Mota
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Are independent content-creating platforms much more successful in creating valued content for brands as compared to the advertising agencies? Several marketers said agencies wear the glasses of advertising even while creating content. BuzzInContent analyses what works well for the brands

By Akansha Mihir Mota
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Known for doing stories in 140 characters and integrating brands seamlessly in them, the content platform is now trying various forms of video content

By Akansha Mihir Mota
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Pawan Sarda, the Group's Head of Digital, talks about the brand's content play to target the regional markets for its local positioning

By Akansha Mihir Mota
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BuzzInContent talks to content experts to explore the scope of branded content and content marketing, the strategy of doing both, opportunities attached and the diminishing line of difference between the two

By Akansha Mihir Mota
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Launched in 2015, Flipkart Stories produce engaging stories of people and places along with latest updates on lifestyle, technology space, etc., helping the brand build consumer engagement, trust and thus leads

By Akansha Mihir Mota
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In an interaction with BuzzInContent, Gandhi talks about the brand's content initiatives on digital and its focus on video content

By Akansha Mihir Mota
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Interactive storytelling and health-related blogs are the key content marketing initiatives for the brand, which helped it double its sales and triple its online search results

By BuzzInContent Bureau
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The luxury premium motorcycle brand carries out digital and experiential content initiatives that create long-lasting impact

By BuzzInContent Bureau
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Aanchal Chauhan of Bira 91, Aashish Chopra of ixigo, Karan Kumar of Fabindia and Pradyut V Hande of Clevertap share important tips, if kept in mind, that can do wonders for the brands' content marketing strategies in the long run

By Akansha Mihir Mota
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No Diageo brand has ever before got on board an external content creator in India for its content marketing initiatives. So how has the partnership with East India Comedy helped Captain Morgan grow the brand's affinity? BuzzInContent finds out

By Akansha Mihir Mota
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The platform that boasts on the original, creative and entertaining content, has helped the brand build the consumer affinity

By Nalini Kher
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