Karan Kumar

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The new proprietary product will help brands to do content planning based on psychographics so that they can better choose platforms and engage with the right audience

By BuzzInContent Bureau | September 04, 2018
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Karan Kumar, Head, Brand & Marketing, Fabindia, asks if brands can find a deeper meaning that would help in their adoption in an era of surplus choices

By Karan Kumar | August 28, 2018
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In this highly competitive age, becoming the leader of a category is like winning consumers without advertising. But maintaining a stance that's thought leading is not very difficult. But how can thought leadership content open your ways of leading the industry? BuzzInContent.com explores

By Karuna Sharma | August 14, 2018
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A lot of marketers are hopping on to the content bus without even understanding the right meaning and usage of it. BuzzInContent explores the subject by talking to the experts in the content marketing space and finds ways to improve the content scenario

By Akansha Mihir Mota | July 03, 2018
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Karan Kumar, CMO, Fabindia, writes how to create “high-performing” content and measure its effectiveness across digital and social media platforms

By Karan Kumar | April 17, 2018
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Aanchal Chauhan of Bira 91, Aashish Chopra of ixigo, Karan Kumar of Fabindia and Pradyut V Hande of Clevertap share important tips, if kept in mind, that can do wonders for the brands' content marketing strategies in the long run

By Akansha Mihir Mota | February 11, 2018
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