Karuna Sharma

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The number of content creators in India has increased and so the challenge of choosing the right content partner by brands has also increased. The brands share their struggle story while choosing content creators with BuzzInContent.com

By Karuna Sharma | September 18, 2018
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Around 80% of the audience on social media is millennials who are more into pop culture. They are consuming content that is funny and entertaining, leading to an exponential rise in meme culture. Memes and GIFs have become an easy solution for brands to weave content. BuzzInContent finds out how brands are using memes

By Karuna Sharma | September 11, 2018
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In this era where most brands are using online mediums to brew their content, Deshpande, Head - Content Plus, Mindshare, believes that digital is not the sole reason for the growth of content

By Karuna Sharma | September 04, 2018
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In this highly competitive age, becoming the leader of a category is like winning consumers without advertising. But maintaining a stance that's thought leading is not very difficult. But how can thought leadership content open your ways of leading the industry? BuzzInContent.com explores

By Karuna Sharma | August 14, 2018
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Tata Capital's Chief Marketing and Digital Officer Abonty Banerjee tells BuzzInContent.com that being information-heavy makes content marketing an essential tool for BFSI brands

By Karuna Sharma | August 13, 2018
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Ogra shares the challenges brands face while choosing a content partner and how they are using content to build trust

By Karuna Sharma | July 31, 2018
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Bhavishya Kelappan, Business Head, Mia, shares with BuzzInContent how the brand decided to focus more on content marketing than advertising to engage with their consumers

By Karuna Sharma | July 24, 2018
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Being a content-heavy sector and with decreasing attention span, how can this segmentwin the trust of consumers using content as a mainline marketing tool across mediums? BuzzInContent analyses

By Karuna Sharma | July 10, 2018
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