ROI

Image

Chtrbox.com will help brands with deep data to make the right selection, enable push-campaigns and missions to relevant influencers to get their word out and get the biggest bang for their buck

By BuzzInContent Bureau | May 22, 2018
Image

Are independent content-creating platforms much more successful in creating valued content for brands as compared to the advertising agencies? Several marketers said agencies wear the glasses of advertising even while creating content. BuzzInContent analyses what works well for the brands

By Akansha Mihir Mota | May 15, 2018
Image

Known for doing stories in 140 characters and integrating brands seamlessly in them, the content platform is now trying various forms of video content

By Akansha Mihir Mota | May 08, 2018
Image

Pawan Sarda, the Group's Head of Digital, talks about the brand's content play to target the regional markets for its local positioning

By Akansha Mihir Mota | April 24, 2018
Image

Video for Sponsored Content to help marketers and businesses make the most of LinkedIn's targeting and measuring capabilities to effectively reach and engage with the right audience in a quality environment using video

By BuzzInContent Bureau | April 20, 2018
Image

Sheikhawat talks about the UB Group's content marketing focus, strategy to choose content, employee advocacy and the content marketing scenario in India

By Akansha Mihir Mota | April 17, 2018
Image

Karan Kumar, CMO, Fabindia, writes how to create “high-performing” content and measure its effectiveness across digital and social media platforms

By Karan Kumar | April 17, 2018
Image

BuzzInContent talks to content experts to explore the scope of branded content and content marketing, the strategy of doing both, opportunities attached and the diminishing line of difference between the two

By Akansha Mihir Mota | April 17, 2018
Image

Rawat talks about Zoomcar's aggressive plan on content marketing and shares his viewpoints on how can brands make most of the ROI through content

By Akansha Mihir Mota | April 03, 2018
Image

The food start-up that largely uses content marketing to reach out to consumers believes that the strategy doesn't lead to direct increase in sales but gradually cements the brand image in the mindspace of consumers

By Akansha Mihir Mota | March 27, 2018
Image

In an interaction with BuzzInContent, Gandhi talks about the brand's content initiatives on digital and its focus on video content

By Akansha Mihir Mota | March 20, 2018
Image

Interactive storytelling and health-related blogs are the key content marketing initiatives for the brand, which helped it double its sales and triple its online search results

By BuzzInContent Bureau | March 13, 2018
Image

Sociabble will act as the most credible platform for employees to share brand content within their network. Dentsu Webchutney will make sure of the quality and nature of the content being shared by the employees through various analytics, techniques and execution

By BuzzInContent Bureau | March 05, 2018
Image

The Vice-President and Portfolio Head for Luxury and Premium Brands of Diageo is not bothered about being unable to opt for direct advertising in India. Rather, he told BuzzInContent.com in an interview that Diageo has converted the liability into an asset

By Nalini Kher | February 26, 2018
Image

Speaking on Content Marketing Measurement, the Chief Marketing Officer of United Breweries lists three important things that should be kept in mind while approaching content strategies – innovation with scale, relatability and moment marketing

By BuzzInContent Bureau | February 20, 2018
Image

Indian marketers are now faced with the challenge of using tools to maximise ROI and gain a strategic edge over competitors. LinkedIn Content Marketing Trends are based on technological advances and driven by the rising class of astute content marketers

By BuzzInContent Bureau | February 16, 2018
Image

Irani talked about how Nykaa increased its sales through content marketing initiatives, dynamism in the space, trends, her thoughts on the changing consumer behaviour and partnering with external content creators

By Akansha Mihir Mota | February 15, 2018
Image

The Digital Marketing Head of the online insurance company believes content marketing is a long-term play and hence brands under pressure to perform immediately end up doing advertising

By Akansha Mihir Mota | February 12, 2018
Back to Top