Sheikhawat talks about the UB Group's content marketing focus, strategy to choose content, employee advocacy and the content marketing scenario in India

By Akansha Mihir Mota | April 17, 2018

The food start-up that largely uses content marketing to reach out to consumers believes that the strategy doesn't lead to direct increase in sales but gradually cements the brand image in the mindspace of consumers

By Akansha Mihir Mota | March 27, 2018

Speaking on Content Marketing Measurement, the Chief Marketing Officer of United Breweries lists three important things that should be kept in mind while approaching content strategies – innovation with scale, relatability and moment marketing

By BuzzInContent Bureau | February 20, 2018

The content marketing initiative drove 7.5 lakh users to Brand Factory's site to buy the passes

By BuzzInContent Bureau | February 12, 2018
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