content marketing

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In an interaction with BuzzInContent.com, Chen, General Manager, UC Ads, talks about the evolving landscape of content marketing, the role mobile internet will play in its exponential growth and how the Alibaba group company is tapping the growing languages market to tap into India's user base

By Akansha Mihir Mota | November 13, 2018
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As content marketing moves from the fringes of media plans to acquire more significant space, agencies are deploying futuristic research techniques to measure its impact. Wavemaker's South Asia CEO Kartik Sharma talks to BuzzInContent.com about content marketing, its impact and the future

By BuzzInContent Bureau | November 12, 2018
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With the growth in appointment viewership attributed to affordable data and the rise of vernacular content, content and ad-funded content will become very important

By BuzzInContent Bureau | November 12, 2018
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Mehta believes that marketers have to do a lot of unlearning to understand the game of content marketing. He also emphasised on the fact that content marketing cannot be done on an ad-hoc basis and is fetches results only in the long-run

By Akansha Mihir Mota | October 30, 2018
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The tourism agency is launching a content initiative UnDiscover Australia in collaboration with ESPNcricinfo during the upcoming India's tour of Australia. The initiative, which is likely to reach 20 million cricket fans, will be woven into the cricket programming of the digital platform

By BuzzInContent Bureau | October 30, 2018
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Barbie doll maker Mattel India relies heavily on content marketing and the company has realised unmatchable returns in terms of brand love and sales leads. In an interview with BuzzInContent, Kataria said that it is always better to have fans of a product than just customers

By Akansha Mihir Mota | October 23, 2018
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The trends are drawn from the winners of the Effective Content Strategy category of this year's international Warc Awards

By BuzzInContent Bureau | October 22, 2018
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Talking about their content strategy, Raagjeet Garg, General Manager, L'Oréal Paris, explains how they build awareness and reach through traditional mediums, and generate engagement through a lot of content on digital

By Karuna Sharma | October 16, 2018
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Chan, Managing Director, Oath, Hong Kong, India and SEA, talks about the importance of data, AR/VR in content marketing, their ambitious plan in India to challenge Google and Facebook by becoming the third biggest player in the digital advertising space and the growth of content marketing in the country

By Akansha Mihir Mota | October 16, 2018
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Pallavi Singh of MG Motor tells BuzzInContent.com how brands can drive about a change through content marketing

By BuzzInContent Bureau | October 09, 2018
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Despite recognising the role of influencers for its first content initiative #Pushthelimit, the brand's Executive Director - Marketing feels that consumers have started realising that a lot of it is paid for, doesn't really gel well with the brand ethos and not as authentic as they thought it was

By Karuna Sharma | October 09, 2018
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Flipkart Fashion uses in-house content, influencers and publisher partners to entice new shoppers and increase shopping frequency

By BuzzInContent Bureau | October 03, 2018
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With the launch, the mobile marketing solution provider attempts to become the largest one-stop content marketing platform

By BuzzInContent Bureau | October 01, 2018
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Transforms Wittyfeed.com into Wittyfeed.tv and adds five new platforms — Foodmate.me, ThePopple.com, InnerVoice.ai, Geeksmate.io and Duniadigest.com

By BuzzInContent Bureau | September 27, 2018
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In an interview with BuzzInContent.com, Rajasekar KS, GM at Matrimony.com, says that the obsession of marketers with measurability and ROI is currently keeping them stick to digital

By Akansha Mihir Mota | September 25, 2018
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Brands say they want to invest more in content creation but right kinds of ideas aren't available. Content creators say brands don't want to invest in new ideas and would instead prefer rehashing the same formulas. Putting an end to this friction, BuzzInContent.com presents smart ways of pitching ideas to brands

By Akansha Mihir Mota | September 25, 2018
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Influencer tie-up and textual content have been at the core of Clovia's content marketing strategy since inception. The company, however, is shifting focus to creating more video content and is launching short ‘how to do' user-generated films

By Karuna Sharma | September 24, 2018
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The studio will dabble with all kinds of branded content initiatives from conceptualisation, producing it to be relevant across platforms and finally building a content marketing campaign around it to amplify its reach

By BuzzInContent Bureau | September 21, 2018
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