content marketing

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RoI is the big question when a brand embarks on any marketing initiative and the fact that HUL's Brooke Bond Red Label has come back for a second edition of 6-Pack Band featuring six differently abled teens is probably proof enough that content marketing does bring value to the brand. Shiva Krishnamurthy, General Manager, Brooke Bond Red Label, Hindustan Unilever, explains what the video did for the brand

By BuzzInContent Bureau | May 25, 2018
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The Co-founder and Director of milkshake brand feels that brands will invest more in building content, especially videos on visually stimulating, bite-sized consumption platforms like Instagram

By Akansha Mihir Mota | May 22, 2018
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Balan, Head of Digital Marketing, talks in-depth about creating good content, the beer brand's focus on video content and challenges in the video content space

By Akansha Mihir Mota | May 22, 2018
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86% of consumers can tell the difference between branded content and editorial, 75% claim to be interested in content if it is ‘relevant to them', whether it is branded or not. In addition, 73% prefer branded content to traditional forms of advertising

By BuzzInContent Bureau | May 22, 2018
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Ankita Bakshi has been appointed as Creative Solutions Producer at the content marketing team for India and will work alongside Regional Sales Director Vishal Bhatnagar in building the BBC StoryWorks capabilities in India

By BuzzInContent Bureau | May 22, 2018
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Are independent content-creating platforms much more successful in creating valued content for brands as compared to the advertising agencies? Several marketers said agencies wear the glasses of advertising even while creating content. BuzzInContent analyses what works well for the brands

By Akansha Mihir Mota | May 15, 2018
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Anushree Tainwala, Executive Director, Marketing, Samsonite South Asia, talks about the importance of using the right kind of celebrities and influencers in content generation and how content should be engaging

By BuzzInContent Bureau | May 15, 2018
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The research shows branded content campaigns are more effective if they include personalised elements. 63% agree that personally relevant content improves how they feel about the brand associated with it and 58% see brands in a more positive light if they provide them with content that matches their interests

By BuzzInContent Bureau | May 14, 2018
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how in the emerging world of Content Marketing, the stimulus must always be the experience while the desired response is the brand

By Shivaji Dasgupta | May 08, 2018
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Known for doing stories in 140 characters and integrating brands seamlessly in them, the content platform is now trying various forms of video content

By Akansha Mihir Mota | May 08, 2018
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Garg talks about the beauty brand's content marketing initiatives, the right way to look at content and its Cannes strategy

By Akansha Mihir Mota | May 08, 2018
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Under the new partnership, all the shows and anchors of Zoom will be styled by Myntra, which will also help in co-creating content for the channel. The brand will feature in the channel's tagline as ‘styled by Myntra'

By BuzzInContent Bureau | April 24, 2018
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Bhat explains why content and not brand should be at the forefront, the challenges ahead and why should brands give a free hand to the content creators

By BuzzInContent Bureau | April 24, 2018
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Pawan Sarda, the Group's Head of Digital, talks about the brand's content play to target the regional markets for its local positioning

By Akansha Mihir Mota | April 24, 2018
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Sheikhawat talks about the UB Group's content marketing focus, strategy to choose content, employee advocacy and the content marketing scenario in India

By Akansha Mihir Mota | April 17, 2018
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Karan Kumar, CMO, Fabindia, writes how to create “high-performing” content and measure its effectiveness across digital and social media platforms

By Karan Kumar | April 17, 2018
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BuzzInContent talks to content experts to explore the scope of branded content and content marketing, the strategy of doing both, opportunities attached and the diminishing line of difference between the two

By Akansha Mihir Mota | April 17, 2018
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The furniture e-tailer, which also has an offline presence, is moving its focus from capital-intensive TV advertising to low-cost content marketing to reach out to consumers and plans to invest in a web series

By Akansha Mihir Mota | April 10, 2018
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