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A lot of marketers are hopping on to the content bus without even understanding the right meaning and usage of it. BuzzInContent explores the subject by talking to the experts in the content marketing space and finds ways to improve the content scenario

By Akansha Mihir Mota | July 03, 2018
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McCann Worldgroup India worked with the Foundation to encourage conversations around depression and mental wellbeing of people by creating empathy and compassion among them through various content initiatives

By BuzzInContent Bureau | June 28, 2018
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In an interview with BuzzInContent.com, Arhio concedes that advertising agencies are really struggling to make content and they just cannot be lazy assuming that brands will do content with them on the basis of relationship

By Akansha Mihir Mota | June 27, 2018
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At the recently concluded Cannes Lions Festival, Jan Livingston of Fox Networks Group and Theodor Arhio of TBWA talked about how content space is shaping up, why creative agencies should plunge into the space and why it's important for brands to associate more with content and not limit itself to ads

By Akansha Mihir Mota | June 27, 2018
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The online community is aimed at celebrating the spirit of motherhood and connect mothers across India to share their experiences and stories around baby care, baby food and pregnancy

By BuzzInContent Bureau | June 27, 2018
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POPxo has collaborated with Hotstar, where the web series will be first streamed exclusively for 72 hours and then on the POPxo app

By BuzzInContent Bureau | June 27, 2018
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The video shows a candid dialogue between a daughter and mother while busting myths around IVF. The video is a part of Blush's on-going Mothers and Daughters series

By BuzzInContent Bureau | June 27, 2018
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Co-created by Mindshare and Y-Films, the new single ‘Isspeshal Yaari Song' supports mental health and disability awareness

By BuzzInContent Bureau | June 27, 2018
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The seven-episode web series will be released on July 12 with new episodes releasing weekly. The storyline of the series is set in the 90s with the aim of giving a nostalgic feel to viewers

By BuzzInContent Bureau | June 27, 2018
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The agency will have access to Qoruz's product suite and a database of over six million macro and micro-influencers, to help brands generate better traction with the right target audience

By BuzzInContent Bureau | June 27, 2018
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Amit Shah, head of corporate strategy and marketing, explains why they avoid giving the brand's content mandate to external creators. He says a kind of content that works for one brand might not work for another

By Akansha Mihir Mota | June 19, 2018
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes about how brands can use events or occasions to create an endearing bridge between the content and the customer

By Shivaji Dasgupta | June 19, 2018
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As part of the campaign, celebrity influencers will talk about what ethnic means to them, their unique background and cultural influences. Food bloggers will engage readers through blogs on ethnic cuisines while YourQuote will promote local languages

By BuzzInContent Bureau | June 18, 2018
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The platform engages specifically with the Hindi-speaking youth in India and covers news in the entertainment, social space and creates infotainment to original video content

By BuzzInContent Bureau | June 14, 2018
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The brand set out to sensitise men to the issue with the idea of #FairSexFairSay and asked people to pledge their support by using #FairSexFairSay and directed them to icanhelp.in

By BuzzInContent Bureau | June 14, 2018
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Vivo #PassTheSwag is part of the Vivo Super Time project which also consists of music themed activities like the Vivo Super DJ Show at all the matches, and Vivo Super Time during the Official Song Performance at the Final Match Show. Vivo Super Time is part of the brand's global World Cup campaign, ‘My time, My FIFA World Cup'

By BuzzInContent Bureau | June 13, 2018
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The five-episode web series tells the story of three feisty girls who want to leave a mark on the world, despite the odds. The trio chases their dreams of finding love and starting their own company, while being a part of the drama club and trying to submit their practical files on time

By BuzzInContent Bureau | June 12, 2018
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BuzzInContent caught up with Kumaran to understand the scope of content marketing in the radio space, Thwink Big's content strategy, Thwink's extension into the video formats of content on digital and how the brands are leveraging the radio space for content marketing to engage with consumers

By Akansha Mihir Mota | June 12, 2018
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