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The campaign had 22 fashion and lifestyle bloggers telling their story of strength and how a saree helps them to showcase that. It has reached over 2.5 million people, with a six-time spike in visits to the Craftsvilla Instagram page. The campaign has seen over 220 posts, mostly from metropolitan cities

By BuzzInContent Bureau | September 06, 2018
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The series featured a set of young bankers, inspired by true stories. To further increase awareness in India, DBS Bank decided to use cricket sensation Sachin Tendulkar and after he got on board, the trailer and two episodes starring him garnered 28.7 million views

By BuzzInContent Bureau | September 06, 2018
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The new proprietary product will help brands to do content planning based on psychographics so that they can better choose platforms and engage with the right audience

By BuzzInContent Bureau | September 04, 2018
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Businesses can use a report by Clutch to understand how content marketing is an effective tool for engaging prospective customers and improving SEO, particularly in the business-to-business space

By BuzzInContent Bureau | September 04, 2018
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The revenue earned will be shared – 55% to the creators and 45% to Facebook

By BuzzInContent Bureau | September 04, 2018
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In this era where most brands are using online mediums to brew their content, Deshpande, Head - Content Plus, Mindshare, believes that digital is not the sole reason for the growth of content

By Karuna Sharma | September 04, 2018
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Asif Upadhye, the Co-founder, Director and Story Teller at Yellow Seed writes how good content can perform well only when supported with an equally good marketing strategy. Create engaging content but build a plan that promotes it well. Begin on the right note and continue the right path to reach the desired destination

By Asif Upadhye | September 04, 2018
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When Netflix came up with a quirky reply to trolls, other brands latched on to the social media movement with memes and GIFs to talk about their ‘omnipresence'

By BuzzInContent Bureau | September 03, 2018
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Presented in a five-part series of 8-10 minutes each, the episodes are in a documentary format

By BuzzInContent Bureau | September 03, 2018
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Presented by T-Series, the snazzy brand video promotes an active lifestyle and celebrates the joy of uninhibited movement in a unique, off-beat style

By BuzzInContent Bureau | September 01, 2018
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Mehta said that with the changing dynamics of marketing and the demand for more personalised and customised communication, content marketing will become an important part of every marketer's communication strategy and old methods will become outdated

By BuzzInContent Bureau | August 31, 2018
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In special category awards, Nykaa awarded for ‘Carving out a Niche' while AMFI awarded for ‘Breathing New Life into a Category'

By BuzzInContent Bureau | August 30, 2018
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A lot of user-generated content was fetched through ‘Bench Ki Aatmakatha' activity. As a conclusion, Kotak 811 launched a unique digital community ‘The Bench of Unity' formed by over 2.5 lakh Indians who believe they can be the change the society needs to inculcate a sense of inclusion

By BuzzInContent Bureau | August 30, 2018
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how the greatest opportunity for a brand investing in content for children is a head-start in forging relationships, a formidable challenge in the world of performance-based engagements

By Shivaji Dasgupta | August 28, 2018
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Karan Kumar, Head, Brand & Marketing, Fabindia, asks if brands can find a deeper meaning that would help in their adoption in an era of surplus choices

By Karan Kumar | August 28, 2018
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Arré Studio has roped in veteran film-maker and ad-man Harsh Dave as Executive Producer to strengthen its development and execution capabilities in the original content space

By BuzzInContent Bureau | August 28, 2018
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The web series garnered 2.4 million total views and was a follow-up to the vox pop video of #GraveyardOfLifeGoals that was launched in end of March 2018 with popular YouTube star Sahil Khattar. The content initiative is a part of the company's campaign Samjho Ho Gaya, Life Goals. Done

By BuzzInContent Bureau | August 23, 2018
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The British automotive company partnered with The Better India to launch six different videos, highlighting India's unsung heroes every week

By BuzzInContent Bureau | August 23, 2018
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