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Launched in partnership with MediaLink, CLX will bring eight of the world's best media and entertainment businesses to Cannes Lions and will take place in Palais II from June 17-21, 2019

By BuzzInContent Bureau | November 05, 2018
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The objective of the campaign was to drive the story of Indigo dying, the art facing competition from its machine printed alternatives and drive the brand's digital share-of-voice

By BuzzInContent Bureau | November 01, 2018
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The brand has associated with Shakti Mohan's web series, ‘Break a leg' and did an innovative influencer campaign involving noisiest firecracker ‘Sutli Bomb'

By BuzzInContent Bureau | November 01, 2018
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The partnership will see both come together to jointly develop and produce video content which will help brands tell their stories

By BuzzInContent Bureau | October 31, 2018
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The collection of five films is a part of Shell's global #makethefuture campaign. Brokered by CNN International Commercial (CNNIC), the partnership also includes an interactive Shell-branded content hub produced by create, CNNIC's in-house studio

By BuzzInContent Bureau | October 30, 2018
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Mehta believes that marketers have to do a lot of unlearning to understand the game of content marketing. He also emphasised on the fact that content marketing cannot be done on an ad-hoc basis and is fetches results only in the long-run

By Akansha Mihir Mota | October 30, 2018
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Composed, written and sung by rap artist Brodha V, the song embodies the spirit of youth that stops at nothing and lives life on their own terms

By BuzzInContent Bureau | October 30, 2018
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Woop uses proprietary technology to help brands get word of mouth, at scale. The platform is part of the global word of mouth marketing leader - Advocacy

By BuzzInContent Bureau | October 30, 2018
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The platform showcased films like ‘Maya' by Aniruddha Roy Chowdhury, ‘Shame' by Anusha Bose, ‘Rogan Josh' by Sanjeev Vig and ‘Ladoo' directed by Sameer Sadhwani and Kishor Sadhwani and produced by Neeraj Pandey

By BuzzInContent Bureau | October 30, 2018
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The tourism agency is launching a content initiative UnDiscover Australia in collaboration with ESPNcricinfo during the upcoming India's tour of Australia. The initiative, which is likely to reach 20 million cricket fans, will be woven into the cricket programming of the digital platform

By BuzzInContent Bureau | October 30, 2018
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While OTT is already a reality, how well prepared are brands to build on this massive opportunity, asks Karan Kumar, Chief Brand and Marketing Officer, Fabindia

By Karan Kumar | October 30, 2018
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The film is set against the backdrop of Karva Chauth, and showcases the start of a new tradition, one with a deeper meaning

By BuzzInContent Bureau | October 29, 2018
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Conceptualised by Ogilvy India, the branded content piece has used humour as a creative route to create awareness about pest infestation and prevention from them

By BuzzInContent Bureau | October 25, 2018
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The private insurance brand launches video series 'Real Life Real Stories' showcasing inspirational stories of common people to connect with the youth of the country

By BuzzInContent Bureau | October 25, 2018
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The report reveals that entertainment is the largest category in mobile content consumption for Indian users,accounting for 27.4%,followed by Sports and Lifestyle,which account for 18.6% and 13.8% respectively

By BuzzInContent Bureau | October 24, 2018
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Conceptualised by J Walter Thompson, Kolkata, the brand has released a single, composed and sung by Roy himself, exclusively on Wynk Music and Airtel TV

By BuzzInContent Bureau | October 23, 2018
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Tamanna Punjabi, a PR professional accused him of sexual assault when she was in a relationship with him. Banerjee wrote on Instagram about his resignation from the content platform

By BuzzInContent Bureau | October 23, 2018
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Rashi Mittal Nair, CEO and Co-founder, WOOP, writes why most brands are turning to moms for being their brand advocates and why it is the best proposition for any brand to have these moms who are also the users of the brand directly or indirectly, to be the voice of the brand

By BuzzInContent Bureau | October 23, 2018
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