talent

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In this era where most brands are using online mediums to brew their content, Deshpande, Head - Content Plus, Mindshare, believes that digital is not the sole reason for the growth of content

By Karuna Sharma | September 04, 2018
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Arré Studio has roped in veteran film-maker and ad-man Harsh Dave as Executive Producer to strengthen its development and execution capabilities in the original content space

By BuzzInContent Bureau | August 28, 2018
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The brand launched a web series featuring Abish Mathew and Mallika Dua, who had to prove their friendship by taking a seven-step challenge. Each challenge tests an attribute of their friendship which the brand arrived at after intense consumer research

By BuzzInContent Bureau | August 09, 2018
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The combined force of the creative team at the radio network and music production house will deliver original music for campaigns and brand integrations, thereby enabling an increased value proposition for the brands

By BuzzInContent Bureau | August 03, 2018
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The new version of the platform is using the storytelling format to communicate and engage with its target audience

By BuzzInContent Bureau | July 26, 2018
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Digital Sauce builds on market intelligence about topical themes and trends provided by RVCJ to create highly shareable videos, sketches, memes and articles

By BuzzInContent Bureau | July 17, 2018
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Zenith had conceptualised the core idea of the show for Nestle and ZEEL, later won the multi-channel pitch for execution and broadcast of the show. Every episode focuses on how each guest has taken challenging circumstances in their stride and overcome difficult situations to set up something they were passionate about

By BuzzInContent Bureau | July 13, 2018
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In an interview with BuzzInContent.com, Arhio concedes that advertising agencies are really struggling to make content and they just cannot be lazy assuming that brands will do content with them on the basis of relationship

By Akansha Mihir Mota | June 27, 2018
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Co-created by Mindshare and Y-Films, the new single ‘Isspeshal Yaari Song' supports mental health and disability awareness

By BuzzInContent Bureau | June 27, 2018
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The five-episode web series tells the story of three feisty girls who want to leave a mark on the world, despite the odds. The trio chases their dreams of finding love and starting their own company, while being a part of the drama club and trying to submit their practical files on time

By BuzzInContent Bureau | June 12, 2018
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BuzzInContent caught up with Kumaran to understand the scope of content marketing in the radio space, Thwink Big's content strategy, Thwink's extension into the video formats of content on digital and how the brands are leveraging the radio space for content marketing to engage with consumers

By Akansha Mihir Mota | June 12, 2018
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Varun Raina, Marketing Manager, Airbnb, talks about the brand's content marketing insights, content marketing golden rules and the importance of influencers for disseminating content

By Akansha Mihir Mota | June 12, 2018
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In an interview with BuzzInContent.com, Ayadassen spoke about the potential of content marketing, why Reuters got into this field and the usual mistakes brands make while undertaking content marketing campaign

By Akansha Mihir Mota | June 05, 2018
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Conceptualised and executed by JWT, the web series ‘Bourbon Friendly Matches' brings these two YouTube celebs on a stage where they both have to prove their friendship by taking a seven-step challenge

By BuzzInContent Bureau | June 05, 2018
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BuzzInContent.com speaks with one-of-its-kind of video content platform that generates user-generated content targeted specifically at the college-going age group. The platform talks about how brands can leverage their pool of young consumer data to engage with the youth

By Akansha Mihir Mota | May 29, 2018
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Big FM's content studio acquires Mania Ki Duniya (over 300k+ YouTube subscribers) characters Baba BC and Mehta Kuch Nahi Kehta. Thwink will also partner with brands to give them an edge with character integration

By BuzzInContent Bureau | May 29, 2018
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Kumaran comes with an experience of over two decades in revenue and content planning and sales, distribution and marketing

By BuzzInContent Bureau | May 07, 2018
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Celebrated and recognised globally, The Webby's is an iconic platform created to award excellence on the internet and is touted to be the Oscars of the Internet

By BuzzInContent Bureau | May 02, 2018
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