technology

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The product brings in a new range of influencer focused metrics and insights lacking today

By BuzzInContent Bureau | July 13, 2018
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The video shows a candid dialogue between a daughter and mother while busting myths around IVF. The video is a part of Blush's on-going Mothers and Daughters series

By BuzzInContent Bureau | June 27, 2018
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The agency will have access to Qoruz's product suite and a database of over six million macro and micro-influencers, to help brands generate better traction with the right target audience

By BuzzInContent Bureau | June 27, 2018
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Varun Raina, Marketing Manager, Airbnb, talks about the brand's content marketing insights, content marketing golden rules and the importance of influencers for disseminating content

By Akansha Mihir Mota | June 12, 2018
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In an interview with BuzzInContent.com, Ayadassen spoke about the potential of content marketing, why Reuters got into this field and the usual mistakes brands make while undertaking content marketing campaign

By Akansha Mihir Mota | June 05, 2018
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Pranay Swarup, CEO & Co-Founder, Chtrbox, feels content marketing today is the free entertaining, informative, or interesting content that encourages potential customers and existing ones to stay connected with your brand, your category and what you stand for

By BuzzInContent Bureau | June 05, 2018
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86% of consumers can tell the difference between branded content and editorial, 75% claim to be interested in content if it is ‘relevant to them', whether it is branded or not. In addition, 73% prefer branded content to traditional forms of advertising

By BuzzInContent Bureau | May 22, 2018
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Chtrbox.com will help brands with deep data to make the right selection, enable push-campaigns and missions to relevant influencers to get their word out and get the biggest bang for their buck

By BuzzInContent Bureau | May 22, 2018
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While the ecommerce giant has inspired dads to replace their corporate mugshots with the pictures with their kids, it has published several stories of dads on Flipkart Stories and launched Instagram contest

By BuzzInContent Bureau | April 10, 2018
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Launched in 2015, Flipkart Stories produce engaging stories of people and places along with latest updates on lifestyle, technology space, etc., helping the brand build consumer engagement, trust and thus leads

By Akansha Mihir Mota | April 03, 2018
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Mi LED TV offers over 500,000 hours of content. Under the strategic partnership, The Viral Fever's library of videos and web-series will be available across all Mi TV's, bringing forth the short, medium and long-form original content to the recently launched smart TV

By BuzzInContent Bureau | March 21, 2018
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Sociabble will act as the most credible platform for employees to share brand content within their network. Dentsu Webchutney will make sure of the quality and nature of the content being shared by the employees through various analytics, techniques and execution

By BuzzInContent Bureau | March 05, 2018
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A unique mix of interactive technology and personalised experiences at The Roadster Life Co.–Talking Store fetched 2X footfalls than competitor brands in Bangalore's most competitive retail district

By BuzzInContent Bureau | March 05, 2018
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Speaking on Content Marketing Measurement, the Chief Marketing Officer of United Breweries lists three important things that should be kept in mind while approaching content strategies – innovation with scale, relatability and moment marketing

By BuzzInContent Bureau | February 20, 2018
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Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats

By BuzzInContent Bureau | February 19, 2018
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There were a total of 18 winners across 20 categories from over 100 entries received for the inaugural edition of the awards. Bangalore-based Brave New World Communications ruled with five medals, including Content Marketing Agency of the Year award

By BuzzInContent Bureau | February 19, 2018
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Indian marketers are now faced with the challenge of using tools to maximise ROI and gain a strategic edge over competitors. LinkedIn Content Marketing Trends are based on technological advances and driven by the rising class of astute content marketers

By BuzzInContent Bureau | February 16, 2018
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74% Indian marketers plan to increase their budget this year, says LinkedIn survey

By BuzzInContent Bureau | February 12, 2018
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