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Big FM has announced a strategic association with JAM8 (Just About Music). Founded by music director Pritam Chakraborty, JAM8, the music production house, will serve as Big FM’s official music partner. The association will enhance the network’s original content offering integrated with creative music solutions on radio and digital platforms, thereby enabling an increased value proposition for the stakeholders.

JAM8’s expertise will now be combined with the creative strength of Big FM to deliver original music for campaigns and brand integration-led spikes, says the brief shared by the network. The long-term deal and the aligned objectives will intensify the network’s delivery of distinctive concepts specific to the advertisers’ needs.

Asheesh Chatterjee

Asheesh Chatterjee, CFO, Big FM, said, “Music connects everyone and is a perfect medium to create a long-lasting impact in the minds of the listeners. With our association with JAM 8, we would deliver high-quality music embedded in client’s messaging. It will be further amplified on radio and digital, providing visibility to a wider set of audience. We are proud to have associated with JAM8 and look forward to provide superior quality branded content with music at its core.”

Speaking about the strategic association, Chakraborty said, “JAM8 prides itself in having top-notch talent in the music industry. Music is the best way to amplify any campaign and we are proud to associate with Big FM to provide high quality original music composed by our talented set of artists. We look forward to an effective collaboration that will go a long way in fulfilling our shared objectives of promoting new talent and creating original songs.”