Content marketing focused brands Nykaa, AMFI win big at Marquees 2018

The new age brands focusing heavily on content marketing - Nykaa.com and AMFI - dominated the special awards at The Advertising Club’s Marquess 2018. While Nykaa was awarded for ‘Carving out a Niche’, AMFI awarded for ‘Breathing New Life into a Category’.

The second edition of Marquees held in Mumbai brought together thought leaders and industry stalwarts of the marketing world to announce the names of brands that either created a space for themselves in a cluttered market or managed to positively shift perception that led to behavioural changes.

The winners of the Sector Awards at Marquees 2018 were:

Partho Dasgupta

Partho Dasgupta, CEO, BARC India and Chairman, Marquee Awards, said “At the outset, I would like to congratulate the winners of Marquees 2018. The awards are a recognition of your efforts and contribution to the world of marketing. I hope these awards are a stepping stone for creating transparent and credible marketing initiatives that will reinforce the brand values of your company and connect deeper with your stakeholders”

Taking the conventional route is usually the easiest and safest route for brands. However, some brands opted for the road less travelled and succeeded against the odds. Marquees 2018 paid a special tribute to the marketing efforts of these brands who turned the tide in the face of an adversity through the special awards category.

Also read: The content user is a more evolved customer, says Madhavi Irani, Chief Content Officer, Nykaa

The five winners of the special category were:

Also read: Nykaa launches Nykaa Network to tap potential of user-generated content

The entries at this year’s Marquees were judged by a high power jury headed by Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia, and with CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital and Raj Nayak, COO, Viacom 18.

The awards evaluated brand performance objectively, with data from Kantar IMRB thus making the winners a truly “Marquee” property. The award recognised the brand custodians and all aspects of marketing – price, product, presence and promotion that resulted in a game-changer moment for the brand.

Vikram Sakhuja

Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club, said, “I would like to congratulate each Marquee winner and thank them for setting standards that inspire us.”

Marquees has quickly established itself as the foremost of all marketing awards. The award ceremony was attended by more than 500 high profile industry leaders of the advertising, marketing, media, research and communication fraternity.