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Anand Sreenivasan

GoQuest Digital, a content studio, has appointed Anand Sreenivasan as the Head of Brand Partnership to lead its brand partnerships and collaboration activities.

He will oversee the smooth on-boarding of brands and help them understand and associate effectively with the format-oriented content developed, produced, marketed and distributed exclusively by GoQuest Digital Studios, a one-stop integrated end-to-end service model. Sreenivasan hasover 12 years of experience and has worked with established names in the content domain such as Zoom, UTV (Disney), Sony and most recently at A+E|TV18, where he directed the revenue operations for the Western region with a core focus on History TV18 and fyiTV18 channel during FY17-18.

Darshan Bhatt, Director, GoQuest Digital Studios, said, “He is a known face in the segment with a reputation of being a go-getter with tremendous knowledge of the industry, a vast network, and deep insights. Considering GoQuest’s overarching vision of subtle brand integration with unique storytelling that steers away from conventions, we required the services of someone with Sreenivasan’s keen sense of brand appropriate-content strategizing to achieve the best results for our clients.”

Speaking about his new role, Sreenivasan said, “The Indian content space is going through major expansion as well as multiple changes in various dimensions and dynamics. With increasing competition, the emergence of multiple media and an increasingly fleeting audience attention span, content developers as well as brands need to be extremely innovative in the way they collaborate. GoQuest Digital Studios’ unique positioning and its end-to-end content development model gives me a scope to independently create content, market and distribute it along with facilitating the brand integration blueprint from scratch. This allows for optimisation of the process at every level, cutting down on costs and helping develop the best brand integration model with the content on offer.”

GoQuest Digital has recently launched a dedicated Digital Studios division.