Global specialist in electrical and digital building infrastructure, Legrand India has released a powerful video, aiming to strengthen its connect with its electricians and build greater affinity for the brand. Through this video, supported by on-ground activities, the company aims to reach out to electricians from across 15 cities.
Electricians are the busiest lot during festivities, especially Diwali. These heroes don’t get time to decorate their homes, celebrate with their families and it is because of them that any festival comes to life. Legrand captures this beautifully through a short digital film. The company will also associate with popular online influencers to maximise viewership for this film. The festive fervour will be brewing on the company’s social media channels on Facebook, Instagram, Twitter and YouTube.
Sameer Saxena, Vice-President, Marketing, Legrand India, said, “Legrand India over the past few years has ramped up its digital presence through video-based content and we want to present this film to our consumers so that they recognise and celebrate these heroes with us.”
Commenting on the business objective behind the initiative, Saxena said, “The essence of #ComeHomeToCelebrations is celebrating family bonds, celebrating joy, love and sharing it with people around us. This campaign also derives from the same theme.”
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