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Lingerie brand Pretty Secrets has unveiled its new #CelebrateInPS campaign in a bid to transform the whole idea of ethnic apparel into modernistic approach.

The campaign, scheduled from November 1 to 5 for Diwali, involves bloggers composing and styling their ethnic outfits, adding a modern touch to their look. The idea behind the campaign is: this Diwali leave the boring blouses, cholis and kurtas behind #CelebrateInPS and #RedefineBasics.

Selected bloggers will combine bralette, slips or bras with salwar suit tops and blouse for saree or lehenga, creating a contemporary and stylish Diwali look. The bloggers will promote the campaign via YouTube and social media platforms, enticing their followers with appealing posts.

Influencers will participate in the campaign by offering a gist about the store and the products in the video. The influencers will also provide a code along with the #CelebrateInPS offers. The hashtags used for the campaign consist of #CelebrateInPS #RedefineBasics #MyPrettySecrets

Speaking on the campaign Karan Behal, Founder and CEO, PrettySecrets, said, “PrettySecrets aims at creating unique yet ingenious campaigns transforming the whole idea of ethnic apparel into modernistic approach. With social media influencing the mass audience, we have tried to interpret the idea of striking the concept of Diwali look, adding a modern spin to the outfits.”