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P&G’s feminine hygiene brand Whisper has launched a web series Girls Hostel in association with Girliyapa. Starting December 7, the four-part original weekly series is a part of Whisper’s ongoing #MeriLifeMereRules campaign that aims at encouraging audiences to stand up for what they believe in and to live life by their own rules.

Starring Ahsaas Channa, Simran Natekar, Srishti Srivastava and Parul Gulati in pivotal roles, the series will revolve around the bonds they forge and the life experiences they nurture.

Chetna Soni, Business Leader, Feminine Care at P&G India, said, “Whisper has always epitomized the qualities of strength, vigor and empowerment in women through its communication. Through path breaking campaigns such as ‘Touch the Pickle’, ‘Like A Girl’, and ‘Sit Improper’, Whisper has consistently encouraged girls to break free from baseless restrictions imposed upon them. And now, continuing on the same stride with our ongoing #MeriLifeMereRules campaign that aims to inspire young girls to live life by their own rules, we are incredibly excited to continue our partnership with Girlyapa.”

The #MeriLifeMereRules campaign is a continuation of Whisper’s efforts towards empowering women to be unstoppable, and shun the many limitations forced upon them by the society at large. Their past campaigns, ‘Touch the Pickle’, ‘Like A Girl’ and ‘Sit Improper’ have won numerous awards, and have been loved by the audience in equal measure.

Nidhi Bisht, Creative Head, Girliyapa, said, “At Girliyapa, it is our endeavor to weave stories about women, and bring forth real and relatable experiences. Glad that Whispers campaign to empower and encourage women aligns with ours. Girls Hostel is a simple story about the bonds of friendship that help us deal with myriad issues of our lives and it marks our attempt at providing a female perspective to the unforgettable phase of college life.”

The trailer: