Zoomcar's ‘If Salary Were A Person' video increases ‘ZAP Subscribe' subscription by 40%

To push the subscription for its new offering, ZAP Subscribe, Zoomcar recently partnered with digital media entertainment company Pocket Aces to create a short video comedy sketch titled “If salary were a person”. The video was released on Pocket Aces’ short video content channel FilterCopy.

As a result, Zoomcar has witnessed a 3.5x increase in their organic website traffic and the subscription to ZAP has increased to 40% in the past four days.

ZAP Subscribe is a flagship fractional sharing programme where one can subscribe to a car on a monthly basis and technically have the flexibility of having new car whenever you want. The brands have also previously collaborated on Dice Media’s hit show ‘What The Folks!’ as well as three other FilterCopy videos.

The video is Zoomcar’s fourth collaboration with FilterCopy and is a humorous take on how monthly salaries affect a person’s life. Our lifestyle depends on our monthly salary, changing dramatically as the month progresses and our bank balance dwindles. At the beginning of the month, you’re on good terms with your salary, using it for necessities but also of course, indulging yourself. By mid-month, you start trying to preserve your salary but still end up taking it for granted and by the end of the month, it's all gone and it’s a struggle to get by. Keeping in mind the lifestyle that today’s generation craves, the video helps us understand how subscribing a car is more advantageous than owning a car as it enables individuals to subscribe to a new car at a fixed monthly fee and allows them to manage their expenses is a desired way.

Commenting on this partnership, Harish Rawat, Chief Marketing Officer, Zoomcar, said, “We are happy to partner again with Pocket Aces team on India's First Car Subscription platform ZAP. For a majority, the decision to purchase a car is a burden. It often comes along with compromises one has to do with their lifestyle to make that hefty down payment or service an expensive loan. A service such as ZAP Subscribe enables them to get a car at zero down-payment with zero loan. One can save on monthly payments by sharing the car with other Zoomcar users. Thereby, reducing the burden of car ownership on their salary. The Pocket Aces team brings out a fresh, unique and innovative way of how choices affect salary if one is not smart."

Aditi Shrivastava, Co-founder, Pocket Aces, said, “Zoomcar has been a solid partner since the beginning, trusting us with content choices, and allowing us the flexibility to bring the brand messaging out in various interesting and diverse ways. The long-term partnership has also made our audience very familiar and comfortable with the Zoomcar / Zap product, and this is reflected in the conversions that the brand is seeing. We encourage more brands to look at content being an always-on marketing solution, and look forward to creating more exciting content with Zoomcar in the months to come.”

The video stars Wamiqa Gabbi, a Hindi, Punjabi, Malayalam, Tamil and Telugu film actress (Love Aaj Kal, Bhale Manchi Roju) showing her relationship with her salary, portrayed by popular digital star Veer Rajwant Singh (What The Folks!, The Reunion).

So far, the video has garnered over 14 million views across FilterCopy’s Facebook and YouTube channels. Since the topic is very relatable, the video was shared over 1.75 lakh times. The video has also steered many conversations and confessions by the viewers, proving how relatable the content is.

The Video: