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Influencer marketing is for affinity, not reach: Kantar’s Soumya Mohanty
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4 Min read
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Apr 25, 2025 11:42 IST
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Tata Motors CV hits 1 million YouTube subscribers, earns the Gold Play button
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Apr 25, 2025 11:05 IST
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Insight
Influencer marketing is for affinity, not reach: Kantar’s Soumya Mohanty
Apr 25, 2025 14:07 IST
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Instagram’s Edits App: A step-by-step guide to creating Reels and Short Videos
Apr 25, 2025 11:05 IST
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Authenticity, consistency & patience: What it takes to be a gamer-creator in 2025
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ROI nightmares from influencer collabs? Brands might be measuring it all wrong!
Apr 23, 2025 09:26 IST
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News
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Tata Motors CV hits 1 million YouTube subscribers, earns the Gold Play button
Apr 25, 2025 11:38 IST
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Instagram unveils edits: A new AI-powered video editing app for creators
Apr 24, 2025 08:24 IST
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67% of Indians trust influencer endorsements over traditional ads: Kantar
Apr 22, 2025 16:28 IST
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Amul celebrates 5 years of world’s longest-running live cooking Show
Apr 22, 2025 16:20 IST
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SC to examine complaint against comedian Samay Raina over disability jokes
Apr 22, 2025 15:01 IST
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Branded Content
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Britannia Marie Gold and GroupM launch ‘Her Start-Up Show’ season 2
Apr 23, 2025 17:09 IST
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American Tourister unveils 'Everyone’s In' music video celebrating inclusive travel
Apr 22, 2025 15:07 IST
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Weddings in the age of Instagram: What celebrities reveal about cultural shifts
Apr 01, 2025 13:56 IST
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How electric vehicles are tapping into Indian hearts
Jan 31, 2025 12:36 IST
4Min read
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Spotlight
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Creating share-worthy content is the ultimate jackpot: Creator Abubacker, aka Time Billionaire
Aug 26, 2024 11:03 IST
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
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Creator Jesus Mehta reveals what makes content more relatable and scalable
Jul 08, 2024 10:27 IST
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Influencer Marketing
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Apr 25, 2025 11:42 IST
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Alia meets her mirror image Chandni for L’Oreal Paris campaign
Apr 24, 2025 15:03 IST
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OMG brings together all influencer marketing under one brand, Creo
Apr 21, 2025 09:35 IST
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Boomlet and Saridon clinch Guinness World Record with game-changing ‘No Pain Period’ campaign
Apr 17, 2025 15:55 IST
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
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Guest Column
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Why precision is the future of influencer marketing in India
Mar 03, 2025 09:23 IST
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How influencer marketing is making its mark in real estate industry
Feb 25, 2025 09:23 IST
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Content Conversations
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Sep 05, 2022 10:19 IST
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
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Case Studies
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Feb 07, 2022 10:09 IST
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
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