The Unibic daily digestive campaign features Shetty creating some of her favourite go-to healthy recipes by using Unibic Daily Digestive Oatmeal cookies and Unibic Daily Digestive Ajwain+ cookies

The film is the story of a chase across the city's iconic landmarks. The film was shown first at Super Bowl LIII on February 3

The film under the ‘Myntra Unforgettables' series highlights how a young Niranjana Parte and her entire village pursue their passion for football with help from an NGO

The detergent brand has been using the power of storytelling in its purpose-driven content strategy since 2015 in its campaign that fights gender inequality. In this phase of the campaign, the brand wants mothers to raise a whole new generation of sons who know how to #ShareTheLoad. Because when the sons of today become husbands of tomorrow, they should be equipped to share the load

Targeting millennials, the rap video captures moments of fun, friendship, nostalgia and warmth experienced during train journeys

The second edition features stories of three new characters chosen to best explain some of the most evolved concepts of investments. The campaign is conceptualised and executed by Mirum India

The platform has collaborated with Prabh Deep, an upcoming 23-year old Indian rapper, to showcase the different antics people indulge in when drunk, with the lyrics communicating the key message

The TV show hosted by Salim Merchant and Anushka Manchanda will bring together India's top musical friends and will trace the journey of their No.1 Yaari over 10 episodes

The web show is created by Pocket Aces food channel Gobble and the lifestyle genre mini-series will have five episodes with one new celebrity every week

The video content highlights the way modern lifestyle hinders the way we sleep, keeps brand integration subtle while keeping the focus firmly on educating customers about the value proposition of a traditionally touch-and-feel category

The 12-part digital-first branded content series will feature successful companies and individuals who have changed the face of the Indian marketplace

The series conceptualised by Dentsu Digital makes use of Havells LED lights, shadow puppetry, intricate art and captive storytelling to recreate and retain a classic for a new-age digital audience

The collection of five films is a part of Shell's global #makethefuture campaign. Brokered by CNN International Commercial (CNNIC), the partnership also includes an interactive Shell-branded content hub produced by create, CNNIC's in-house studio

Conceptualised by Ogilvy India, the branded content piece has used humour as a creative route to create awareness about pest infestation and prevention from them

Conceptualised by J Walter Thompson, Kolkata, the brand has released a single, composed and sung by Roy himself, exclusively on Wynk Music and Airtel TV

In order to connect with the younger audience across the country, the song has renditions in eight languages composed by music director Pritam's music platform JAM8. The song is being released on various OTT platforms, radio channels and social media

Following the 34-year-old tradition of ‘Asian Paints Sharad Shamman' to support Durga Pujo in Kolkata and build affinity along with it, the brand has launched a song with Bengali band Lakkhichhara to target the youth. The campaign is conceptualised and executed by Ogilvy & Mather

The channel's branded content division MTV Brand Studio is all set to execute content projects according to demands of marketers. Viacom 18's Ferzad Palia is also very bullish on the content front