BRANDED CONTENT

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Premiered on March 15, the series garnered 38.4 million viewership with episode 2 and 3 trending at #1 on YouTube for two days. Unacademy's user journey is shown through Lata, a NEET-UG aspirant who, with the help of Nishant, is introduced to the app. The app's new features like live polls and gamified quizzes have been seamlessly woven into the narrative

By BuzzInContent Bureau
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In the new ixigo #TrainKaSwad campaign, he will share glimpses of his journey through reels, videos and images and educating travellers on how train travel has changed post-Covid. He will explore hidden and authentic food vendors in beautiful domestic leisure destinations

By BuzzInContent Bureau
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With lyrics in eight languages, the anthem is sung by local talent. The video is shot across all eight cities that represent each team taking part in IPL 2021

By BuzzInContent Bureau
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The campaign aims to spread awareness around the signs and symptoms of breast cancer and initiate behavioural change

By BuzzInContent Bureau
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There will be a series of communications to highlight the brand being resilient and reliable. Havas Media Group is the media buying partner for the campaign

By BuzzInContent Bureau
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The brand has also opened a dedicated sleep helpline number (1800 258 7678) for a free consultation regarding sleep disorders

By BuzzInContent Bureau
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Each webisode contains musings of everyday instances and dilemmas women face in the pursuit of following their heart

By BuzzInContent Bureau
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An exclusive tour of seven uniquely beautiful homes of seven much-admired celebrities will remind us why our homes are our sanctuary

By BuzzInContent Bureau
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The video highlights the lack of choices in sizes, styles and colours for curvy bust profiles and calls out the glaring lack of inclusivity within this segment

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The series provides a dream room makeover to two celebrity couples, Abhishek Banerjee and Tina Noronha; Mohit Sehgal and Sanaya Irani and one contest winner, Florence Saldanha and husband Shailesh

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Conceptualised by Social Panga, the digital video showcases women from different fields – a writer, a fitness influencer and a rapper (Dee MC) to celebrate the new-age women who tread on lesser travelled paths and make a mark for themselves in diverse fields

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Conceptualised and executed by NDMPL, the story breaks perceptions and myths such as ‘Women don't get along with each other', ‘A woman doesn't like it when another woman is wearing an outfit similar to hers', ‘A group of women is more chaos, less result'

By BuzzInContent Bureau
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The song ‘I'm A Rebel' is part of the brand's ‘TRebel' campaign to celebrate women of today and tomorrow who live life on their own terms

By BuzzInContent Bureau
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The Unilever ice-cream brand has joined hands with Terribly Tiny Tales to promote its new variant ‘Chokissimo' in Butterflies 2, a season of sparkling stories

By BuzzInContent Bureau
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Premiering on February 27, 2021, the documentary will give viewers an overview of the smartphone manufacturer's production facility

By BuzzInContent Bureau
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The video campaign #SheIsCompleteInHerself strives to invoke a sense of empathy among its audience and urges them to help those couples who are facing the issue of infertility

By BuzzInContent Bureau
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The Wakefit Sleep Internship programme encourages people to invest in quality sleep, which would not only increase their productivity throughout the day but also promote a healthy lifestyle

By BuzzInContent Bureau
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The brands that made it to BuzzInContent's seven favourite branded content campaigns' list are Cadbury Dairy Milk Silk, Tinder, Facebook, Amul, Wakefit.co, OnePlus and Stayfree

By BuzzInContent Bureau
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