As part of a digital content initiative, the cricketer talks to the MD of the company, Vipul Sabharwal, and cricket presenter, Vikram Sathaye, about his life, journey in cricket and draws similarities between the brand and his life in two video interviews
By BuzzInContent BureauThe four-episode web series is a sci-fi thriller tackling crucial aspects pertaining to the environment and air pollution
By BuzzInContent BureauThe digital innovation on Instagram was conceptualised by Blink Digital. Each note turned into piano keys had a word synonymous with KFC attached to it. By playing around with each set of piano keys, users could record their own sequence of the notes and upload it or send KFC India a direct message on Instagram
By BuzzInContent BureauThe initiative is timed around the world cup where Sehwag shares his winning mantras in a series of videos. He inspires the audience to share videos of their success mantras to hit beyond the boundaries
By BuzzInContent BureauThe song ‘Nayi Zindagi' showcases the story of HelpUsGreen, how it is solving critical problems like river pollution
By BuzzInContent BureauFeaturing Bollywood star Ayushmann Khurrana and rap/hip-hop artist Naezy, the collaborative branded content piece is built around Axe's brand purpose and mirrors the brand's communication platform of ‘Make Your Own Rules'
By BuzzInContent BureauAs part of the larger brand campaign #ShareTheLoad, through this association, the detergent brand aims to educate and raise awareness around gender equality amongst the app-learners
By BuzzInContent BureauPeople can see ‘Paid partnership' on all the creators' branded content posts, which is important for ad transparency. Branded content ads for feed will be available to all advertisers in the coming weeks and for stories over the coming months
By BuzzInContent BureauThe brand has collaborated with leading chefs like Saransh Goila, Shipra Khanna, Amrita Raichand and Ajay Chopra who will create recipes using the product. It will also run a digital campaign inviting consumers to share different recipes using Alpenliebe Juzt Jelly
By BuzzInContent BureauAs part of the campaign #FlushTheAwkwardness and along with the brand's CSR wing We are Water Foundation India, it has established a pad library for female employees and installed pad vending machines at nine schools in rural India
By BuzzInContent BureauThe crisp and comical 1.45-minute video aims to educate people to not share their life insurance policy details with strangers over the phone
By BuzzInContent BureauThrough the initiative ‘Joy of running', the brand announces its association with the upcoming TCS World 10K Run 2019 as the official ‘Sports Goods Partner'
By BuzzInContent BureauThe brand is celebrating ‘I am who I am, unapologetically' in its new campaign ‘Den I'm' and unboxing four real artists to showcase the campaign with musicians
By BuzzInContent BureauUnder the brand's flagship CSR programme Shiksha, P&G has launched the film #DontLetDreamsWait conceptualised and created by Leo Burnett
By BuzzInContent BureauThis is Nestle's third edition of the campaign. Built on the philosophy ‘Have a break, have a KitKat', it urges consumers to take unique travel breaks
By BuzzInContent BureauThe lyrics of the rap songs are user-generated. They mention the essence of India's cities and are sung by famous rappers
By BuzzInContent BureauThe month-long #ExYourExcuse campaign aims to motivate people to take their health seriously by giving up on unhealthy habits and excuses that keep them from achieving their fitness goals
By BuzzInContent BureauThe narrative of a new film ‘Always Running', which uses Mumbai as the backdrop, is being showcased at the adidas Running Film Festival being hosted across four continents. It is one of seven films selected out of over 45 cities that submitted their entries
By BuzzInContent Bureau