The platform has collaborated with Prabh Deep, an upcoming 23-year old Indian rapper, to showcase the different antics people indulge in when drunk, with the lyrics communicating the key message
By BuzzInContent BureauThe TV show hosted by Salim Merchant and Anushka Manchanda will bring together India's top musical friends and will trace the journey of their No.1 Yaari over 10 episodes
By BuzzInContent BureauThe web show is created by Pocket Aces food channel Gobble and the lifestyle genre mini-series will have five episodes with one new celebrity every week
By BuzzInContent BureauThe video content highlights the way modern lifestyle hinders the way we sleep, keeps brand integration subtle while keeping the focus firmly on educating customers about the value proposition of a traditionally touch-and-feel category
By BuzzInContent BureauThe 12-part digital-first branded content series will feature successful companies and individuals who have changed the face of the Indian marketplace
By BuzzInContent BureauThe series conceptualised by Dentsu Digital makes use of Havells LED lights, shadow puppetry, intricate art and captive storytelling to recreate and retain a classic for a new-age digital audience
By BuzzInContent BureauThe collection of five films is a part of Shell's global #makethefuture campaign. Brokered by CNN International Commercial (CNNIC), the partnership also includes an interactive Shell-branded content hub produced by create, CNNIC's in-house studio
By BuzzInContent BureauConceptualised by Ogilvy India, the branded content piece has used humour as a creative route to create awareness about pest infestation and prevention from them
By BuzzInContent BureauConceptualised by J Walter Thompson, Kolkata, the brand has released a single, composed and sung by Roy himself, exclusively on Wynk Music and Airtel TV
By BuzzInContent BureauIn order to connect with the younger audience across the country, the song has renditions in eight languages composed by music director Pritam's music platform JAM8. The song is being released on various OTT platforms, radio channels and social media
By BuzzInContent BureauFollowing the 34-year-old tradition of ‘Asian Paints Sharad Shamman' to support Durga Pujo in Kolkata and build affinity along with it, the brand has launched a song with Bengali band Lakkhichhara to target the youth. The campaign is conceptualised and executed by Ogilvy & Mather
By BuzzInContent BureauThe channel's branded content division MTV Brand Studio is all set to execute content projects according to demands of marketers. Viacom 18's Ferzad Palia is also very bullish on the content front
By BuzzInContent BureauIn an endeavour facilitated by Mindshare, the two legends were back to bond after 22 years, and melt their differences over a cup of Brooke Bond Red Label tea, which was broadcast live on Star Sports on September 19, 2018, during the India-Pakistan Asia Cup match
By BuzzInContent BureauThe documentary titled ‘The Morris Garages Story' will be premiered on September 24 on Discovery Channel. It is a part of the company's brand building and consumer awareness initiatives ahead of next year's launch
By BuzzInContent BureauAdhering to the brand's purpose-driven communication, Brooke Bond Red Label has launched #ShreeGaneshApnepanKa, a campaign to celebrate the spirit of togetherness. It encourages everyone to open their minds and break the shackles of their notions to come together
By BuzzInContent BureauThe jeans brand will also host live sessions with this season's women changemakers Jwala Gutta and Aditi Singh Sharma on September 25 and 27
By BuzzInContent BureauTargeting the millennials, under this new campaign, homebuyers can pay a pre-EMI starting Rs 9,999 per month for a limited period and book their dream home with Godrej Properties
By BuzzInContent BureauThe campaign had 22 fashion and lifestyle bloggers telling their story of strength and how a saree helps them to showcase that. It has reached over 2.5 million people, with a six-time spike in visits to the Craftsvilla Instagram page. The campaign has seen over 220 posts, mostly from metropolitan cities
By BuzzInContent Bureau