The latest band comprising six differently abled teens launch a new single, ‘Dimaag Ke Taale Tod Na', for mental health awareness

BuzzInContent.com brings a few branded content initiatives undertaken by brands to strike a patriotic flavour among consumers

On the sidelines of the launch of Parle-G's first branded content film series as part of the second leg of the campaign #YouAreMyParleG, BuzzInConntent.com caught up with Mayank Shah, Category Head, Parle Products to talk about the brand's first video series and its attempt in the branded content space. The five-part series digital films have been inspired by real-life incidences shared by consumers

Along with BloombergQuint, ‘Aegons of Business' will showcase the journeys of entrepreneurs who took the unconventional route to achieve success. The series is also available on Aegon's website

Along with The Better India and supported by UN Women India MCO, the campaign highlights the path-breaking work of six women catalysts of change

To change the attitude towards the girl child, the automotive giant has planned a number of activities that includes creating relevant content around the campaign in partnership with Terribly Tiny Tales

The web series ‘Hershey's Presents Meethe Bahane' will show how its range of syrups, spreads and cocoa can be used to make daily snacks and breakfast more exciting

The mobility platform has witnessed a 3.5x increase in their organic website traffic with this association. ZAP Subscribe is a fractional sharing programme where one can subscribe to a car on a monthly basis

Zenith had conceptualised the core idea of the show for Nestle and ZEEL, later won the multi-channel pitch for execution and broadcast of the show. Every episode focuses on how each guest has taken challenging circumstances in their stride and overcome difficult situations to set up something they were passionate about

The initiative highlights and recognises the extraordinary stories of six women changemakers across communities who drove a positive change in society

The video shows a candid dialogue between a daughter and mother while busting myths around IVF. The video is a part of Blush's on-going Mothers and Daughters series

The seven-episode web series will be released on July 12 with new episodes releasing weekly. The storyline of the series is set in the 90s with the aim of giving a nostalgic feel to viewers

The five-episode web series tells the story of three feisty girls who want to leave a mark on the world, despite the odds. The trio chases their dreams of finding love and starting their own company, while being a part of the drama club and trying to submit their practical files on time

During IPL, the matrimony brand took the opportunity to engage with the consumers by commenting on interesting match moments, weaving cricket with relationships and using cricket terminology and relating it to marriages

Conceptualised and executed by JWT, the web series ‘Bourbon Friendly Matches' brings these two YouTube celebs on a stage where they both have to prove their friendship by taking a seven-step challenge

The film shows a man who readily took up the challenge of carrying an average weight of a baby which a would-be mother carries in the final stages of pregnancy, around his belly for nine days but surrenders after a week, confessing his discomfort

On Mother's Day, the fashion brand created content in the form of a few one-liners that are generally used by mothers for their kids

In the campaign created in association with TVF's Girliyapa, the brand is subtly integrated in the story where a situation is created around ‘What if mothers behaved like government employees?'