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Buzz Analysis

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To engage with the consumers, the online gaming brand brought on board influencers to promote the #PokerFaceChallenge where the participants have to make a video eating a scoop of ice cream while making a poker face for at least ten seconds

By BuzzInContent Bureau
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In a most recent case, Nykaa took to influencer marketing to create buzz around the launch of its latest product Clay it Cool mask. The brand collaborated with influencers with a following less than five lakh and was able to garner a reach of more than three million in days from a media value pegged between Rs 5-7 lakh

By BuzzInContent Bureau
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The brand has brought on board several influencers to flaunt Myntra clothes and accessories to raise awareness around the sale and engage with the consumers

By BuzzInContent Bureau
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The #PulsePePulseChallenge campaign is executed by FoxyMoron's influencer marketing vertical Pollen. The idea behind the campaign is to engage with consumers in a funny way. To win #PulsePePulseChallenge, three Pulse candies have to be stacked on top of each other in 15 seconds, with just one hand

By BuzzInContent Bureau
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Dettol brought on board a few mom influencers who created a buzz around the brand's #CleanIsNotGermFree movement to be executed today, December 16, 2019

By BuzzInContent Bureau
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In the third edition of the annual event by Future Group's fashion brand, it collaborated with actress Mouni Roy to amplify the campaign #SexyBackSundays on social media

By BuzzInContent Bureau
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The fashionable audio brand has topped the Sheeko Brandscore this week, garnering more than 23.5 million reach with an estimated media value worth Rs 30-35 lakh

By BuzzInContent Bureau
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The fashion brand rarely does influencer marketing. For the first time in the last one year, the brand's #Standout contest has taken its influencers game at a mass level, reaching 13 million audiences on Instagram

By BuzzInContent Bureau
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#SpotifyWrapped gives data about listeners' music streaming habits. The music artists associated with Spotify posted their music journey statistics on social media to show gratification towards the fans

By BuzzInContent Bureau
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The influencer activity has garnered more than 5.5 million reach in an estimated media value of Rs 15 lakh

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Recently, Jaguar invited influencers to its Jaguar XE launch event and made them post pictures from there on Instagram. In the same timeline, Volvo launched a contest on social media, inviting suggestions from people on innovative ways to fight climate change. The contest is amplified by influencers

By BuzzInContent Bureau
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The campaign on Instagram has managed to garner a reach of over 1.5 million with an estimated spend between Rs 20-25 lakh

By BuzzInContent Bureau
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The headphone and mobile accessories manufacturer has taken influencer route to promote Toreto Remix, a charger with bluetooth speaker

By BuzzInContent Bureau
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With an estimated media spend of just Rs 3 lakh, the campaign has achieved an estimated reach of more than 800k

By BuzzInContent Bureau
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Launched in 2018, the social media app is rigorously promoting itself among the Indian audience across regions through various activities, of which influencer marketing is an essential and consistent strategy

By BuzzInContent Bureau
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Skechers Performance India had organised the Mumbai Walkathon on November 24, 2019. The brand created a lot of pre- and post-event buzz by bringing on board celebrities and influencers to promote it on social media

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For its Black Friday sale, the brand has garnered more than 17 million eyeballs through its Instagram influencer marketing campaign

By BuzzInContent Bureau
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Even though it a fashion brand, it has roped in influencers across fields, gender, reach and demographics to raise mass awareness around its upcoming sale from December 4-8, 2019

By BuzzInContent Bureau
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