BuzzInContent Awards 2021 Winners Announced

BUZZ ANALYSIS

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The campaign has a call to action, inviting Instagram users to participate in a contest, which gets Alpenliebe more visibility on the platform

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The campaign stands out for addressing a major financial concern through a soothing blend of a rap song and suave dance moves. The use of the catchy rap song will ensure the message remains imprinted in the audience mind

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Pampers India associated with Mahi Vij and Humans of Bombay to promote their new campaign called #PampersForPreemies to celebrate World Prematurity Day. While Vij shared her real-life story with daughter Tara, Humans of Bombay brought forth the story of a doctor couple with their premature kid Jiansh

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According to the content marketing agency Sheeko, the brand reached more than 90 lakh people in an estimated media value worth more than Rs 25 lakh

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The mother-daughter duo prepared food for each other and talked about life in the videos while weaving the brand in the story that didn't blatantly promote it on the face of the consumers

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The app brought on board Rohan Joshi, Rahul Subramanian, Sumukhi Suresh, Saloni Gaur, Kaneez Surka and Kenny Sebastian to roast Tanmay Bhat. The creators took jibes at Tanmay while promoting ‘Burnlist' playlists on Spotify through subtle integration in content

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The influencers talked both about hygiene and the environment. The brand reached more than 3.85 lakh in a media value pegged around Rs 10 lakh, according to content marketing agency Sheeko

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In a media value pegged between Rs 30-40 lakh, the brand was able to garner 29 million-plus reach through influencer marketing for the launch of the phone

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The brand did a rapid-fire video with Kareen Kapoor and Saif Ali Khan. Through the influencer collaboration, the brand garnered over 4.7 million reach in a media value estimated between Rs 30-40 lakh

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The campaign was launched to promote the brand's latest 7 Pro range of phones and has been executed by White Rivers Media

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The brand was able to garner more than 1.6 million reach in a media value estimated around Rs 7 lakh

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The brand collaborated with celebrities and influencers who posted videos of them dancing to the anthem. It also celebrated the resilient spirit of news channels and other brands through social media posts and outdoor hoarding

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Through this influencer-marketing initiative, Ceat was able to reach out to more than 1.5 lakh people and fetched more than a lakh views at an estimated media value pegged around Rs 2 lakh

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Most recently, on Raksha Bandhan, for its sweets range, Mother Dairy associated with actor and social media influencer Jannat Zubair. In the video, Jannat and her brother Ayaan played the ‘Balloon Laughter Challenge', adhering to the brand positioning of #RishtonKaSwadBadhaye

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Olay collaborated with Kusha Kapila, Dolly Singh and Srishti Dixit, where the trio created humorous snackable content and integrated the brand in it without disrupting the video consumption experience

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Whisper has collaborated with several female influencers to talk about their stories how they move ahead in life, do things of passion, follow dreams, live regular lives even during periods. The brand will feature one story every Sunday on its social media handles

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As part of the campaign amplification strategy, the brand undertook the influencer marketing route and made the Mohan sisters and Louis dance on the brand's most famous Makeba song

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Beniwal created a content piece for the brand on Father's Day which fulfilled two purposes. First, just like other brands, the content was topical that built affinity. Second, it promoted the brand's month-long online tournament

By BuzzInContent Bureau
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