45 influencers were seen promoting the app's verification features like ‘Secret Crush,' ‘Swipe Around the Globe,' ‘Mild and Intimate Quizzes'

The video conceptualised and executed by Tonic Worldwide featuring Ayushmann Khurrana reached out to more than 36 million people on social media and garnered an earned media estimated around Rs 59 lakh

BuzzInContent.com caught up with Gopa Kumar, COO of Isobar India, to talk about Kia Seltos' content-driven digital launch campaign

The campaign titled ‘Smile Deke Dekho Duet' is an attempt to convey the flavours story of the brand in a meaningful way, all at the back of a simple insight — smiles lead to connections and Lay's brings a smile to consumers faces

The campaign executed by Zero Gravity Community asked people to take up a challenge where they had to gulp, slurp or eat Vadilal ice cream under 45 seconds and post videos on social media with the required hashtags the brand created for the contest

National influencers reached 20 million, regional influencers reached over 50 million, TikTok influencers connected over 80 million audiences in 12 days

The campaign was conceptualised and executed for the premium jewellery brand by Adfluence. The campaign saw an engagement rate of 18.99%, 5.7 million+ impressions, and the campaign posts were ‘saved' by more than 9,500 users

A Kantar study for the integration highlights the fact that the messaging and integration of Too Yumm! in the 12-episode travel reality series delivered significant uplifts across the awareness and persuasion measures for the brand

Little Black Book conceptualised and executed the campaign for the alcohol brand to drive awareness around the larger campaign #SmartDrinkingBuddy. The content platform was given the task to amplify its reach, with customer engagement and interaction

The user-generated content campaign conceptualised by Dentsu Webchutney witnessed 2,100% traffic spike from Instagram to the app. It helped the brand see a rise in Instagram traffic by 7,700%, 1,165% growth in the brand interactions with over 16 mn social impressions

While mothers are ‘naturally programmed' to bond with babies, the thought behind the initiative was to build the importance of active involvement of fathers and make them part of the bonding journey

Durex roped in influential women and men like Pooja Bedi, Swara Bhaskar, KushaKapila, KaneezSurka, Aditi Mittal, Saloni Chopra, Kunal Kundra, Kenny Sebastian, Aparshakti Khurana to share their point of view on orgasm inequality and to maximise the reach of the message conveyed

The content initiative conceptualised and executed by the content platform for the condom brand encouraged people to get at ease to talk about sex along with building brand awareness and affinity

Started in November last year, the brand released six videos that share personal stories of new-age artists to millennials. The average View Through Rate of the videos is above 60%, more than the industry average of around 30-35%

The digital-first agency, The Small Big Ideas, conceptualised and executed the social media content initiative for the Hindi movie channel. Besides creating engagement across social media platforms, the agency's social media strategy revolved around usage of Giphy as a platform, creating dubstep using Bollywood dialogues and relatable topical content and memes

The official hashtag, #No.1YaariPatrol, gained a total engagement of more than one million and reached its key audience of young millennials aged 18-34

Clocking more than 10 million views, the content around the FMSCI MMSC Volkswagen Ameo Cup is a huge hit among motorsports enthusiasts

For the beauty brand, the creation and consumption of content isn't the end game and a much more challenging affair. Not only does it need to complement the brand's commercial interests, but also provide its customers with a brand-agnostic, educational experience of beauty