From GIFs, memes, jokes to everything about football, the content caught the attention of fans during the World Cup
By BuzzInContent BureauThe new version of the platform is using the storytelling format to communicate and engage with its target audience
By BuzzInContent BureauThe campaign ‘Train mein Hai Ghar Wali Baat' led to a 20% rise in ixigo app downloads. The video got over 15.7+ million views across YouTube, Facebook and Twitter, with a total reach of 27 million
By BuzzInContent BureauAdhering to the brand's positioning of Engage On, the campaign invited everyone to share their own micro-stories on ‘unexpected moments' of love and chemistry, via Instagram, Twitter and Facebook. Each day began with a post of an empty pocket and ended with a post of that day's winning story appearing on the pocket
By BuzzInContent BureauAs part of the brand's content strategy, Airtel partnered with The Viral Fever for a web reality show in which TVF actor Jitendra Kumar had to live his life Live in a fully-equipped bachelor pad for three days
By BuzzInContent BureauMcCann Worldgroup India worked with the Foundation to encourage conversations around depression and mental wellbeing of people by creating empathy and compassion among them through various content initiatives
By BuzzInContent BureauThe brand set out to sensitise men to the issue with the idea of #FairSexFairSay and asked people to pledge their support by using #FairSexFairSay and directed them to icanhelp.in
By BuzzInContent BureauWith an overall reach of over 37 million, fbb engaged an audience of over four million through this campaign
By BuzzInContent BureauWhat's Your Problem created Twitter's first live comedy show, half hour of content programming on a TV channel and a stand-up comedy show by terminally ill people
By BuzzInContent BureauInstead of directly selling the brand to consumers, Prega News thought of creating awareness around pregnant working women and their plight during and after the pregnancy and how colleagues can be supportive during these tough times
By BuzzInContent BureauA unique mix of interactive technology and personalised experiences at The Roadster Life Co.–Talking Store fetched 2X footfalls than competitor brands in Bangalore's most competitive retail district
By BuzzInContent BureauTo make the brand stand out in the sea of brands present online, Roadster brought together the fanbase that love travel and adventure stories of themselves and others, curated them on the Myntra app in the form of graphic novel with the brand catalogue wo
By BuzzInContent BureauLaunched in April 2017, BharatMartimony's content initiative HappyMarriages.com showcases relevant content besides a monthly newsletter
By BuzzInContent BureauThe fashion brand's digital agency Social Kinnect conceptualised and executed the brand's content marketing initiative by creating one lakh registrations on Facebook and fetching over 13 million impressions across digital platforms
By BuzzInContent BureauThe content marketing initiative drove 7.5 lakh users to Brand Factory's site to buy the passes
By BuzzInContent Bureau