Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the representation of disability in branded content

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands should be conscious of the power dynamics between employers and domestic help and avoid perpetuating negative stereotypes, biases, and prejudices

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share their take on effective product placement in movies or TV shows

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share their take on how automotive brands have used masculinity in the advertisements for their SUVs over the years

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands cannot inject energy and momentum into a cultural product, when there isn't any real cultural momentum or energy behind Valentine's Day. Hence, creating content around the occasion is likely to drop off from many brands' activity checklists

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, look at content put out by five brands from different categories - Future Generali Insurance, Bournvita, Maybelline, Hindustan Zinc and Live, Love, Laugh Foundation, to talk about the hits and misses for brands which take mental health as their content theme

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share how time-bound communication for a specific date can be made more effective

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands can partner with stand-up comedians to create more innovative and original branded content as well as user generated content

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands should approach the topic of LGBTQ+ themes and whether they should follow the trend, to be topical

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about how Christmas is not viewed as a festival in Indian culture but is rather seen as an event, and how it can be used by brands to form a deeper connect with the people

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about the important things to be kept in mind before starting work on sponsorship ideas for film festivals

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands can best leverage stand-up comedians to form a connect with the youth

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share the differences and the varying USPs of influencers coming from metros and those from the not so prosperous parts of the country

Hamsini Shivakumar, Founder of Leapfrog Strategy Consulting, writes that big-budget brands like Tinder and Bumble have made branded content their format of choice. They are focused on normalising dating, removing the negative stigmas of ‘hook-up' culture and laying the grounds for the longer-term development of dating practices in India

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes about how male-centric brands can navigate the complicated terrain of gender identity and gender discourse, and why they need to define their position

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the way in which women's innerwear category brands have been able to bring about a cultural change can be an inspiration to other categories and brands that aim to address the goal of behavioural and cultural change

Hamsini Shivakumar of Leapfrog Strategy Consulting writes about how K-Beauty has changed the rules of the beauty care game in metro India

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about food brands that target youth, it is worth keeping in mind that ‘order-in-food' is a metonym for youth culture. Positioning the brand as ‘out-of-home' eating or ‘in-home' eating will place them outside of youth culture as it is and the relevant symbolic space