Hamsini Shivakumar and Naheed Akhtar of Leapfrog Strategy Consulting, decode if Naturedge Beverages' Shunya FIZZ can bring back the lost ‘cool' quotient to fizzy drinks, that the big brands had lost due to their excess sugar content

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that it is essential to promote communication that does not perpetuate stereotypes, objectify individuals, or glorify negative behaviours such as stalking

Naheed Akhtar and Hamsini Shivakumar of Leapfrog Strategy Consulting, write that while the immediacy and the desire to be the first to inform or sell a moment remain unchanged, the focus has shifted from being a passive source of information to being an active participant in the cultural conversation

This week, Hamsini Shivakumar and Khushi Rolania of Leapfrog Strategy Consulting, examine IPL anthems over the years. This journey guarantees nostalgia and will bring back memories of watching IPL on Sony MAX on summer nights along with giving sneak- peek into the evolution of the sport's fan following

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write, how today's youth hostels aren't merely piggybacking on prevalent travel themes and symbols of ‘tourist destinations'; they're in fact pioneering novel narratives around travel and tourism

Hamsini Shivakumar and Naheed Akhtar from Leapfrog Strategy Consulting emphasise the evolving significance of dermatologists as skincare shifts from beauty to health, from aesthetics to self-care, urging brands to recognise this transformation

Hamsini Shivakumar and Khushi Rolania of Leapfrog Strategy Consulting, share actionable insights for tourism content creators, marketers and video makers that can help them create outstanding tourism videos

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that travel brands must know their role in the travel ecosystem, bring meaningful concepts of travelling, show a deeper understanding of the youth cohort and use engaging marketing tactics

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands must stay culturally relevant, use humour, prioritise authenticity and strike a balance between emotions and branding in content

Hamsini Shivakumar & Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that fitness is now seen as a journey enriched with cultural and symbolic nuances, holding a mirror to societal aspirations and lifestyles. Therefore, brands will need to evolve, ensuring that their narratives remain relevant and connected to the cultural pulse of the nation

According to Hamsini Shivakumar and Khushi Rolania of Leapfrog Strategy Consulting, branded content that helps articulate the struggles of pet parenting in the form of infotainment is effective for creating strong connections with consumers

Hamsini Shivakumar and Khushi Rolania of Leapfrog Strategy Consulting, analyse a few UGC-led campaigns by big brands and how they motivate and reward users for creating content for the brand

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the shift in the marketing campaigns of stationery brands by taking a look at how Classmate, Linc, Navneet, and Camlin, have made their mark in the world of education through their unique marketing strategies

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands might need to rethink their strategy and shift from pure infotainment to more engagement via empathy and relatability. On the other hand, influencers should ensure that while sharing personal experiences, they maintain the factual correctness of investment principles

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write how brands can take a more evocative approach to truly harness the power of the monsoon and make a lasting impact on the audience

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that by weaving the brand story with the story of India, using the vehicle of technology, our creative agencies have shown us the path to a brighter future, not just that of Indian advertising but of India itself

Hamsini Shivakumar and Naheed Akhtar of Leapfrog Strategy Consulting write that combining cultural sensitivity with creativity and technology is how to design solutions for social impact

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about the communication and storytelling about impulsivity and spontaneity, focusing on four brands