Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting writes that hybrid format tends to mix up characteristics from ads and content, as per the perceived requirement and it makes more sense to the marketer who feels concerned about the ROI on a pure branded content film and sees this as a way to continue the product sell while making it less interruptive
By Hamsini ShivakumarHamsini Shivakumar, Founder, Leapfrog Strategy Consulting, explains that as brands are increasingly expected to have responsible conversations within their category, content has become the way to go
By Hamsini ShivakumarThis week, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses Spotify's influencer-led content marketing strategy through the filter of semiotics
By Hamsini ShivakumarHamsini Shivakumar, Founder, Leapfrog Strategy Consulting, wears her semiotic lenses to analyse Myntra's content IP, a fashion-focused digital reality show. She deciphers how the platform makes itself more authentic and credible by changing the narrative of fashion pageants with a more realistic approach
By Hamsini ShivakumarIn this week's semiotic analysis, Hamsini Shivakumar analyses the brand's music video created with rapper Dee MC. She says the brand hasn't found its own voice through the video or evolved the visual and verbal signs of progressiveness, but it has simply adopted the formula learnt from culture to tick the right boxes for the anti-colourist crowd
By Hamsini ShivakumarIn this week's semiotic analysis, Hamsini Shivakumar picks up Tinder's content initiative and asks what are Tinder and its influencers' definition of dating for the young Indian
By Hamsini ShivakumarPresenting this week's Content & Culture analysis done by rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar. They analyse a few Daughter's Day campaigns like Stayfree's #ItsJustAPeriod and Raho Safe's ‘When they grow up too fast' done over three years
By Hamsini ShivakumarBuzzInContent.com brings to you the first-ever weekly series titled ‘Content and Culture' that will analyse the content initiatives by brands through the Semiotic Lens. Presenting this week an analysis done by the rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar for Cadbury Dairy Milk Silk's song ‘Sang Rahiyo'
By Hamsini Shivakumar