Payal Sakhuja, Co-Founder and CEO, Ripple Links, writes about how the professionals such as doctors, dermatologists, and more, are helping brands add the much-needed credibility and believability in the brand message, helping build brand value and better recall

Shuchi Sethi, Business Head at AnyTag, writes about how the major achievements the influencer marketing industry has seen in the past year and the learnings from them

Shuchi Sethi, Business Head at AnyTag, shares how brands can embrace transparency in their identity and messaging by collaborating with the right influencers who share similar values

The couple content creators Pushppal Singh Bhatia and Ravneet Kaur are founders of ‘That Couple Though'. In this authored article, they write about things that content creators must keep in mind before considering influencer marketing as the most important source of income

Nitin Gupta, Executive Director, Springfit Mattress, writes about how key opinion leader (KOL) marketing can work wonders for your brand and help you in achieving the desired sales numbers, along with building trust

Vishesh Sharma, CMO, Ashika Group, shares the different types of content marketing tools available in the market and how they can be utilised to maximise returns

Kumar Saurav, Global Mobile Business Head, AdCounty Media, shares the tips and tricks which can make bloggers earn more from e-commerce and also explains why blogging will always remain relevant

Neha Kulwal, Managing Director, APAC, Admitad India, writes about how content creators can earn more this World Shopping Day by driving consumers to brands, leading to increased sales

Bitesh Singh, Founder and CEO, SocioClout, writes about Meme marketing, how the influencer marketing industry is changing fast, moment marketing, and more

Prerna Goel, Co-founder and CMO of WhizCo, writes about how making influencers and creators an integral part of their social commerce strategy is a great way to ensure that brands can reach out to their audience in an effective way

Rohan Tyagi, Vice-President of Triller India, writes that with the growing number of users on short-content platforms, there's a good chance they'll branch out beyond entertainment. However, creators will continue to see unprecedented success as the audience on these platforms will only rise in the coming times

Vishesh Sharma, CMO, Ashika Group, writes about why brands must take their game seriously by building solid regional content production and distribution capabilities

Vishesh Sharma, CMO, Ashika Group, writes that understanding how the media channels operate and what type of audience they primarily cater to is one of the first steps to developing a working tonality for the brand

Prerna Goel, Co-Founder and CMO at WhizCo- an influencer marketing and creator management agency, writes about the best social commerce practices that should be adopted by brands

Vishesh Sharma, Chief Marketing Officer, Ashika Group, writes that with the penetration of affordable handsets and easy access to the internet, India has truly emerged as a market where videos are playing a key role in not just effective engagement but real business growth

Ramya Ramachandran, Founder and CEO, Whoppl, writes about how at a time when businesses are turning to new age data-driven insights and technologies to determine the success of influencer marketing strategies, understanding and evaluating customer and brand's needs in order to analyse the marketing operating model is important

Ayush Shukla, Founder, Finnet Media, writes about the narrowing gap between brands and influencers and why well-defined rules and structure of the content is important to avoid disputes

Vaibhav Pathak, Co-Founder, The Girlfriend Box, writes how the metaverse is the natural progression from the internet and in the coming days virtual worlds will emerge, and users will immerse themselves in them