For many companies, classical music is still seen as a good-to-do social responsibility event. But corporates and brands can make classical music a part of their marketing DNA, explains Hindustani classical vocalist Sveta Kilpady

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how in the emerging world of Content Marketing, the stimulus must always be the experience while the desired response is the brand

Karan Kumar, CMO, Fabindia, writes how to create “high-performing” content and measure its effectiveness across digital and social media platforms

RS Sodhi, Managing Director of Gujarat Co-operative Milk Marketing Federation (GCMMF), shares how the Amul Moppet was born, the first topical featuring her and their mantra that success can only be measured through top-of-mind recall

Neeraj Chaturvedi, Group Chief Marketing Officer, Housing.com, PropTiger.com, Makaan.com, lists ways through which your content can maintain its throne and give your brand a strong voice that resonates with readers

Vyom Charaya, Director Brand Solutions, The Viral Fever, lists the essentials for brands with reducing attention spans of audiences and increasing content consumption options

RP Singh, Chairperson, CMS Asia, says today's consumer wants information they can use, reasons why you are better than the other brand, what makes you different and better than all the rest