Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how in the emerging world of Content Marketing, the stimulus must always be the experience while the desired response is the brand
By Shivaji Dasgupta
Karan Kumar, CMO, Fabindia, writes how to create “high-performing” content and measure its effectiveness across digital and social media platforms
By Karan Kumar
RS Sodhi, Managing Director of Gujarat Co-operative Milk Marketing Federation (GCMMF), shares how the Amul Moppet was born, the first topical featuring her and their mantra that success can only be measured through top-of-mind recall
By RS Sodhi
Neeraj Chaturvedi, Group Chief Marketing Officer, Housing.com, PropTiger.com, Makaan.com, lists ways through which your content can maintain its throne and give your brand a strong voice that resonates with readers
By Neeraj Chaturvedi
Vyom Charaya, Director Brand Solutions, The Viral Fever, lists the essentials for brands with reducing attention spans of audiences and increasing content consumption options
By Vyom Charaya
RP Singh, Chairperson, CMS Asia, says today's consumer wants information they can use, reasons why you are better than the other brand, what makes you different and better than all the rest
By RP Singh
