Shyamali Basu, Senior Vice President & Head - Products & Marketing, HDFC Asset Management, believes that the experience is an integral part of the process which impacts your user's behaviour and ultimately your content's performance

Amit Doshi, Founder and CEO, IVM Podcasts, also explains how brands can work with podcasts

Matthew Sawyer, Marketing Director at Datadial, shares how they measure content marketing effectiveness: a straightforward approach that's delivering for their clients, with a core methodology that could also work for you

Matthew Sawyer, Marketing Director, at Datadial has mapped out where you should be going and how you can get there using a content marketing calendar

Ankit Agarwal, Founder and CEO of Do Your Thng, writes how social media platforms are bringing about a transformation. As much as social networks are amplifying body-consciousness, they are nullifying it even more

Zubin Sarkari, Founder of Glamrs, a digital platform for women, writes how people are increasingly moving from shorter to longer forms of video content

Ranjit Nair, CEO and Founder of Germin8 Solutions, writes that to evaluate content reach and success, one has to define goals, set KPIs for them, and then measure and track the KPI

Shiraz Khan, Founder of Spicetree Design Agency, writes about how IoT devices provide content marketers with massive volumes of data that offer multiple benefits

Chandan Bagwe, Founder and Managing Director, C Com Digital, writes that the true potential and outreach of content marketing have come to fore with the arrival of digital marketing tools and social media. There are numerous benefits provided by content marketing which have made it a channel that is used by at least 90% of the marketers today

Memes have proved to be more than just a trend and they are ready for marketers to use them, writes Saksham Jadon, Founder, Youngun India

Karthik Nagendra, CEO, Thought Starters, suggests a few tools to up your content marketing game and improve ROI

Shivaji Dasgupta, the Founder of INEXGRO Brand Advisory, writes about James Bond movies, which are a treasure trove of ‘classical' content marketing and have influenced consumption choices for millions of customers over seven decades

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how Air India's famed booklet ‘Foolishly Yours' can be a training manual for content creators

Rushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance writes that one could make the most engaging content, but if it weren't marketed well, it would never build trust and loyalty that reap business benefits. This understanding forms the basis of content marketing strategy – make great content consistently but market it even more intelligently

Girish Bindal, Director - Content Marketing at Elara Group (Housing, PropTiger, Makaan), writes about some key insights on how to make the most effective use of content marketing and what not to do

Madhavi Irani, Chief Officer - Content, Nykaa, writes about Intelligent Content, a way of thinking through the way content is organised and managed

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how content marketing, done inspirationally and intelligently, can honestly play a decisive role in the imminent cliff-hanger of 2019

Sunil Kumaran, Country Head, Thwink Big, Big FM, writes that with technological advancements, the way we communicate and consume content has also evolved and as a result, some of the fundamentals of communication and marketing are going through a paradigm change