Ritesh Ujjwal, CEO and Co-founder, Kofluence, lists eight influencer marketing trends that brands can ride on to maximise reach and engagement

Natasha Puri, Content Marketing Lead at Pepper Content, writes that there is enough data to prove the effectiveness of content marketing. However, she still sees brands make a hash of it, making rookie mistakes time and again. Puri lists five mistakes with examples of content marketing that backfired

Shivani Kamdar, Head of Content, SoCheers, writes that empathy, brand love and community building are three themes around which brands have been building their content to keep the engagement game on during these unprecedented times

Kunal Kishore Sinha, Co-founder, ClanConnect, writes how AI is changing the way influencer marketing is done by simplifying and adding more accuracy to the process —helping brands to craft and launch more effective and successful marketing campaigns

Author Ankit Agarwal, Founder, Do Your Thng, analyses the rise and fall of various short-form video content platforms across the globe

Kyle Fernandes, CEO, Meme Chat App, weighs in the pros and cons of memes becoming a medium for news

Vaibhav Odhekar, COO and Co-Founder at POKKT, writes about key challenges the influencer marketing ecosystem face and the solutions

Shuchi Sethi, India Lead, Casting Asia (Asia's largest influencer marketing platform) at POKKT, gives tips on how to overcome challenges in influencer campaigns

Yan Han, International Business Chairperson, Topline Consulting Group, shares five points around which influencer marketing will evolve and adapt to the changing circumstances of the social order

Kartik Kala, Business Head at TopSocial India, explains how paid promotions are not the same as paying to buy fake followers and participating in their promotion

Neel Gogia, Co-founder, IPLIX Media, writes how long-term tie-ups are the best way for both brands and influencers to grow together and make the partnership a success

If used creatively and efficiently, Audcasts can be the ticket to widespread recognition, says Karan Gupta, Managing Director at Zirca Digital Solutions

Asif Upadhye, Director at SPRD, writes how like everything else, there is also a dark side to influencer marketing that brands need to watch out for

Kartik Kala, Business Head, TopSocial India explains the deep and profitable relationship between brands and influencers

Dharika Merchant, Chief Operating Officer, WORD, writes how leveraging the power of trusted influencers is one of the most ideal ways to strategically stay relevant in the market because they have the goodwill that can create an impact

Ankit Prasad, Founder and CEO, Bobble AI, suggests how it has become crucial for brands to stay afloat in a rapidly dwindling economy hit by the sudden outbreak of the pandemic Covid-19

Divanshi Gupta, Director, The Marcom Avenue, writes how with content marketing, brands are not just attracting visitors for a stroll but also to fulfil their search query and interest them into buying their product or service

Rajasekar KS, GM at Matrimony.com., writes about the first influencer campaign that kick-started way back in the 1920s by Lucky Strike, a brand of cigarettes referred to colloquially as "Luckies"