Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how Air India's famed booklet ‘Foolishly Yours' can be a training manual for content creators
By Shivaji DasguptaRushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance writes that one could make the most engaging content, but if it weren't marketed well, it would never build trust and loyalty that reap business benefits. This understanding forms the basis of content marketing strategy – make great content consistently but market it even more intelligently
By Rushabh GandhiGirish Bindal, Director - Content Marketing at Elara Group (Housing, PropTiger, Makaan), writes about some key insights on how to make the most effective use of content marketing and what not to do
By Girish BindalMadhavi Irani, Chief Officer - Content, Nykaa, writes about Intelligent Content, a way of thinking through the way content is organised and managed
By BuzzInContent BureauShivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how content marketing, done inspirationally and intelligently, can honestly play a decisive role in the imminent cliff-hanger of 2019
By Shivaji DasguptaSunil Kumaran, Country Head, Thwink Big, Big FM, writes that with technological advancements, the way we communicate and consume content has also evolved and as a result, some of the fundamentals of communication and marketing are going through a paradigm change
By BuzzInContent BureauWhile OTT is already a reality, how well prepared are brands to build on this massive opportunity, asks Karan Kumar, Chief Brand and Marketing Officer, Fabindia
By Karan KumarRashi Mittal Nair, CEO and Co-founder, WOOP, writes why most brands are turning to moms for being their brand advocates and why it is the best proposition for any brand to have these moms who are also the users of the brand directly or indirectly, to be the voice of the brand
By BuzzInContent BureauRajasekar KS, GM, Marketing at Matrimony.com writes that content is still the glue that holds together the engagement. And the primary goal of content is conversation with the customer, not conversion. Conversion will follow. For content to drive conversations, it must move your audience
By Rajasekar KSMayur Sethi, Partner & COO, WittyFeed, shares how to choose a platform wisely, create a content keeping the audience in mind and craft a masterpiece that outshines the rest – organically
By Mayur SethiAsif Upadhye, the Co-founder, Director and Story Teller at Yellow Seed writes how good content can perform well only when supported with an equally good marketing strategy. Create engaging content but build a plan that promotes it well. Begin on the right note and continue the right path to reach the desired destination
By Asif UpadhyeShivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how the greatest opportunity for a brand investing in content for children is a head-start in forging relationships, a formidable challenge in the world of performance-based engagements
By Shivaji DasguptaKaran Kumar, Head, Brand & Marketing, Fabindia, asks if brands can find a deeper meaning that would help in their adoption in an era of surplus choices
By Karan KumarHoney Singh, Co-Founder & CEO PR and Content Marketing, #ARM Worldwide, writes how with a well-drafted PR and content marketing strategy, a start-up with a single-digit team can compete with the top guns in the industry. He also suggests 10 ways to do content marketing for your start-up
By Honey SinghToday brands tend to create shareable memes and viral videos that can integrate brand-related messages. But the task is not that easy. It requires skill and if not done the right way, brands can face hurdles. Harpreet Bajwa, Co-founder of RVCJ Media, writes about some of the challenges
By Harpreet BajwaShivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes about how brands can use events or occasions to create an endearing bridge between the content and the customer
By Shivaji DasguptaPranay Swarup, CEO & Co-Founder, Chtrbox, feels content marketing today is the free entertaining, informative, or interesting content that encourages potential customers and existing ones to stay connected with your brand, your category and what you stand for
By Pranay SwarupShivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes about Journeyman Strategy, which is a unique and relevant way to design content for the luxury customer, rooted in the deepest-possible understanding of his psycho-economic stature
By Shivaji Dasgupta