Joshi will spearhead all creative, strategy, and content endeavours at Boomlet. Moreover, he will lead Boomlet's upcoming creative vertical called BCreates

As a part of this initiative, cricketer Rishabh Pant and actor Mahima Chaudhry took the lead and updated their social media handles with a #SecondBirthDate as a tribute to the doctors who have saved their lives

The influencers will be paid up to Rs 5 lakh per month depending on a variety of parameters, including the number of followers they have and the material they post

The statement from SEBI chairperson Madhabi Puri Buch comes on the heels of the Income Tax department reportedly sending notices to top 35 social media influencers for not paying taxes worth crores of rupees

The videos highlight how influencers like Zakir Khan, Ranveer Allahbadia, Suhani Shah and Varun Thakur came on board as investors in Deciml, even though they were approached to simply promote the product

The company will leverage its experience to represent Sarah Todd and Trinetra, amongst others

The company's plan revolves around adding value to influencer marketing across three major regions i.e. South Asia, Southeast Asia, and the Middle East

As per the report, with an estimated 3.5 to 4 million influencers (accounts>10K followers) to choose from, brands need a robust solution to discover and engage with the right influencers and overcome existing challenges in the market

The talent management agency will manage and represent Kohli in all his brand partnerships and influencer activities

Social media gaming led creators like ‘Assassins Army', ‘PVS Gaming', ‘X Mania' are on the list and in food space the ‘Grandpa Kitchen' will be associated with Animeta

The agency partnered with MARS Petcare for #PedigreeCleanBowlChallenge and #6WeeksChallenge

The report has been created in collaboration with Recogn - dentsu India's research division, Boomlet Group and Digital Behaviour Initiative at IIT Delhi

As part of the alliance, the two agencies will adopt a collaborative campaign approach to be recognised as an entity for executing agile and comprehensive influencer-driven marketing campaigns

It comprises a collaborated network of 3.5 lakh credible influencers spanning nano, micro, macro and mega-celebrities with clout and reach amongst millions of followers

With Smart Campaigns, the company is offering a range of features such as zero commission, no agency or platform fees, 100% technology-driven campaign execution for faster results, and real-time analytics for effective campaign tracking

Conceptualised and executed by Tonic Worldwide, the primary objective of this campaign was to promote the concept of incorporating the goodness of milk into Nutralite's dairy range

RVCJ Plex is the new platform that aims to revolutionise the way creators and digital media professionals collaborate

The Securities and Exchange Board of India (SEBI) has imposed a fine and barred the Sundar from trading for a year