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INSIGHT

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While some say brands can have their own set of metrics to keep the brand ethos in check, if not universally agreed-upon metric, others say one does not need to have a hawk-eye on the measurement

By Akanksha Nagar
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Content marketers discuss various tools and trends brands must follow, and how they should align marketing teams and agencies internally to make it easier to provide a seamless content experience

By Akansha Srivastava
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Amar Sinha, Chief Operating Officer, Radico Khaitan, tells BuzzInContent how they rely heavily on digital and content marketing to promote its brands. He talks about its focus on influencer marketing, and its aim to create content that also helps in educating audiences

By Akanksha Nagar
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Kashyap Vadapalli, CMO and Business Head, Pepperfry, tells BuzzInContent that the brand now spends more on content marketing and influencer marketing

By Akanksha Nagar
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Ashish K Chhabra, Joint Managing Director, Hygienic Research Institute, tells BuzzInContent how the brand plans to increase its investments in digital. He talks about its ‘Raho Streaxy With SRK' music video that garnered over 8 million views on YouTube

By Akanksha Nagar
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In the first of two-part story on building a rich content experience, we discuss where marketers go wrong in devising a good content experience and how they can improve it. The story also points out the differences between content experience and content marketing

By Akansha Srivastava
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While experts say that a fully equipped content marketing team should have people capable of pulling off a campaign through all the stages, they also feel there is no defined size for such a team. BuzzInContent finds out how brands can build a high-performing team that stands out from the rest

By Akanksha Nagar
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The rates for a branded web series can vary from a few lakhs up to Rs 15 crore, while for influencers it ranges from as little as 5K for a branded post to over Rs 5 lakh. Experts discuss how the rates are unregulated and suggest that publishers and platforms should charge based on the qualitative reach and impact

By Akanksha Nagar
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While it is an interesting dialogue exchange platform, brands and experts say it lacks in offering well-rounded measurement metrics to necessarily quantify the success of a session and restricts users from revisiting the content. They discuss useful tips and advice for brands to gauge the ROI by bringing in higher engagement levels

By Akanksha Nagar
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This is the second part of a two-part story where content marketing practitioners discuss if nicely created content can survive without SEO and if a content writer should also have an expertise in SEO strategy

By Akansha Srivastava
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This is part one of a story where content marketing practitioners discuss the right way to go about SEO in content marketing to deliver maximum results, without hampering its creativity and user experience. Part two of the story will go live next week

By Akansha Srivastava
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Recent industry reports suggest up to 73% consumers are finding influencers vain and don't trust products they promote. While influencer marketing agencies negate the claims, they agree this should act as a wake-up call for the medium to focus more on creativity and not make content look like ads. They suggest ways to sustain influencer marketing in the long run

By Akanksha Nagar
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Moment marketing has been a buzzword among agencies and brands for quite some years now. But is churning content for every occasion really a strategy or does it dilute a brand's message? BuzzInContent finds out why latching on to every conversation can backfire for a brand and when moment marketing can turn into spamming for consumers

By Akanksha Nagar
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BuzzInContent caught up with brands and agencies to discuss how the right content marketing strategy will help brands engage with consumers at relevant touchpoints even when third-party cookies cease to exist

By Akansha Srivastava
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Netflix India has launched the promotional campaign just 10 days prior to the launch of Money Heist Season five. It features celebrities such as Anil Kapoor and Hardik Pandya and content in three different regional languages, giving Bella Ciao a desi twist

By Akanksha Nagar
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BuzzInContent caught up with Sonal Mishra, AVP, Marketing at Unacademy, to talk about the thought behind creating a music-led content IP

By Akansha Srivastava
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Putting the spotlight on the issue of elderly lonesomeness on World Senior Citizen's Day, the senior living community operator launched the #ReplyDontReject initiative with Bollywood actor Boman Irani. The campaign is conceptualised and executed by Famous Innovations

By BuzzInContent Bureau
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While content creators and platforms offering localised, regional and dialect-based content are on the rise and brands are equally open to collaborating with them, they come with a baggage of challenges associated with them. Content marketing practitioners discuss what brands must adhere to in order to overcome these challenges while interacting with the audience beyond metros through content

By Akansha Srivastava
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