In an interaction with BuzzInContent, Mishra, Head of Marketing for Personal Care and Hygiene, Godrej Consumer Products Limited (GCPL), talks about the increased focus on content marketing, the brand's content-driven initiatives, content strategy and plans to associate with content creators and platforms
By Akansha SrivastavaMeasuring effectiveness of content marketing has always been the Achilles Heel for content marketers. But as the field is evolving, agencies and marketers are coming up with near-accurate possible solutions to this biggest challenge in the content marketing world
By Akansha SrivastavaIn the second story of the series on finding solutions to challenges related to the measurement of content marketing effectiveness, marketers discuss how agencies, creators and publishers can work in tandem to reduce discrepancies in measurement metrics. They discuss if forming an institutional body help resolve this issue
By Akansha SrivastavaMany marketers and content practitioners argue that if industry standards for measuring content marketing are put in place, it might help brands save time. On the other hand, a few say that there is no need for such standards, and measuring content marketing effectiveness depends on the objective of a content campaign
By Akansha SrivastavaAs PR companies enter a space previously dominated by digital and influencer marketing agencies, industry leaders feel the lines between the two are blurring and brands can benefit from both
By Benita ChackoThe agency targets Rs 500 crore influencer campaigns by March 2022 and proposes to expand its operations to South-East Asia and the Middle East by March 2023
By Benita ChackoContent experts tell BuzzInContent.com how the size of a content team can impact a brand's objectives and lists what these teams should keep in mind to win big in content marketing
By Akanksha NagarIn a conversation with BuzzInContent.com, content experts list campaigns that will be etched in their memory for a long time and ones they wished they were a part of
By Akanksha NagarIn a conversation with BuzzInContent.com, multiple specialised agencies and brands argue whether or not it is better to have a one-stop agency for all content marketing needs of brands
By Akanksha NagarIn a conversation with BuzzInContent.com, the CEO of aawaz.com talks about the potential of podcasts as a medium for brands and how the lockdown accelerated its growth
By Akanksha NagarBuzzInContent.com interacts with seasoned content marketing practitioners who share their in-depth knowledge about content mapping and make it simpler for those eager to fetch maximised results from the money they invested in content marketing
By Akansha SrivastavaBuzzInContent interacts with content marketing professionals to understand the nitty-gritty of content mapping and its usage. The story is divided into two parts. The first part talks about the importance and penetration of content marketing in India. The second part will talk about the methodology to do it across categories of brands
By Akansha SrivastavaIn a conversation with BuzzInContent.com, Murarka, Vice-President, Marketing and E-commerce at Duroflex, shares how they plan to expand their content team and increase investment in content marketing with a substantial focus towards video this year
By Akanksha NagarAmid the pandemic, content marketers juggled between reduced budgets and shooting restrictions, and had to re-strategise content plans in view of evolving consumption habits. BuzzInContent.com spoke to content marketers who share mistakes they made while executing content-driven campaigns and lessons they got last year
By Akanksha NagarRaman, Chief Marketing Officer and Head, Products, IDBI Federal Life Insurance, says that the brand plans to do more video content this year. He says advertising through mobile, social media and websites is expected to see a quantum jump this year
By Akanksha NagarFrom experimenting with podcasts to influencer marketing, and from snackable content to music videos and long-form content formats like web series, mutual fund brands leave no stone unturned to lure potential investors among the youth. BuzzInContent explores how MF brands are using new-age mediums and entertaining formats to tap the young audience
By Akansha SrivastavaTalking about how the content space has been evolving, Radhika Gupta, MD and CEO, Edelweiss AMC, says webinars are about structuring content thoughtfully and regularly, and this format is here to stay for a longer run
By Akanksha NagarRanging from the rise of indoor shoots to multiple new short-content video platforms, the year 2020 saw the growth of all kinds of new content and formats. BuzzInContent.com talks to experts to find out how viable will these be in the coming years
By Akanksha Nagar