Brands creating food-related content is not new. But due to the Covid-19 lockdown, we can see a massive increase in cooking-related content. BuzzInContent.com caught up with Amul, KFC, Big Bazaar, chef Ranveer Brar, lifestyle platform Gobble and digital agency Blink Digital to analyse the growth of the branded cookery content space in India and the art of creating food content
By Akansha SrivastavaAnimated content for long in India has failed to deliver value due to quality issues. But the Covid-19 crisis came as a shot in the arm for animation, which has come to the rescue of brands and publishers. BuzzInContent.com finds how the animation space is redefining itself from being a children genre to be accepted by all
By Akanksha NagarIn the first part of our series, BuzzInContent.com analysed why live streaming is becoming an integral part of the content strategy of brands during this pandemic. In part-II, brands and agencies discuss what must be followed to maximise ROI on live streaming
By BuzzInContent BureauWith the events industry shut due to Covid-19, a lot of brands have resorted to the live interactive content formats on social media. But creating appeal, engagement, getting the right audience to watch it along with fulfilling brand objectives is not easy. BuzzInContent.com talks to brands and experts to understand the art of doing it right
By Akansha SrivastavaThe lockdown has proved to be challenging for the media industry but it has also provided content creators with an opportunity as consumption of content is more than ever. It also calls for innovation as creators have to make do with minimum production back-up
By Akanksha NagarIn the part-1 of this analysis, BuzzInContent.com attempted to understand which of these three platforms is the most brand and creator-friendly based on their reach, engagement, ROI, brand category and creative freedom. As brands opt for cost-efficient strategies amid Covid-19, in part-II, we find which platform is most cost-effective, while making it easier for brands to collaborate alongside their ever-changing policies
By Akanksha NagarAs influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain
By Akanksha NagarBuzzInContent.com caught up with Chaitanya Ramalingegowda, Co-Founder at the direct-to-consumer mattress brand, and Sandeep Balan, Partner, Branded Content at Spring Marketing Capital, to understand Wakefit's lockdown content strategy
By Akansha SrivastavaBuzzInContent caught up with publishers, niche platforms, creators and agencies to gauge the impact of Covid-19 on their businesses and find how are they dealing with it
By Akansha SrivastavaIn an interaction with BuzzInContent.com, Karthik Nagarajan, Chief Content Officer, Wavemaker India says measurement in the advocacy space is an evolving sphere. He explains how the trust of brands on influencer-led marketing as a viable, scalable channel of communication has increased amid the pandemic
By Akanksha NagarIn such unprecedented times, when creating massive ad campaigns with outdoor shootings and extravagant budgets is not possible, it is seen that more and more creative agencies are upping the ante on the content marketing front. Will the lockdown help content marketing gain more prominence in the communication play of agencies forever?
By Akansha SrivastavaIn an interaction with BuzzInContent.com, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, says consumers look at content created by a brand with a fair amount of scepticism. But when it comes from a publisher, there's a certain stamp of authority. He talks about the #BreakTheBias campaign, which the brand launched on TVF's Timeliners' YouTube channel
By Akanksha NagarIn an interaction with BuzzInContent.com, Doshi says it would be foolish to assume that the industry's ad revenues have not been impacted due to Covid-19
By Akanksha NagarZoo Media's video content solution agency recently released a work-from-home version of its show Behensplaining on Netflix's YouTube channel. In an interaction with BuzzInContent.com, Khatter explains the challenges and opportunities of curating viral content amid the Covid-19 pandemic
By Akanksha NagarOnce the lockdown is over and business is back to usual, brands will get aggressive on the marketing front. Content marketing will play an important role in garnering immediate sales to maintain cash flow
By Akansha SrivastavaSince its inception, SIT has been fulfilling youngsters' desire for light-hearted new-age content around relationship banters. Purely launched for the love of content creation, couple Mohit Hussein and Chhavi Mittal little knew that the platform would attract brands in less than a year. In an interaction with BuzzInContent, they discuss the platform's five-year journey and their point of view on branded content
By Akansha SrivastavaBhanja, CEO, Consumer Products, Pidilite Industries, tells BuzzInContent.com how the brand is always on the lookout for collaborations to create meaningful content. He explains why any content strategy has to be closely knitted to the brand's strategy and strongly anchored in the business with community owners and champions to remain relevant
By Akanksha NagarMost new conversations today are on platforms like Instagram or TikTok where users can create and disseminate content. Amid the outbreak, UGC on such platforms has seen immense potential and a lot of brands are leveraging it to drive affinity. BuzzInContent finds out why brands need to imbibe this strategy now more than ever as not only it is a cost-saving mechanism but also a key strategic communication choice
By Akanksha Nagar