INSIGHT

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The company has recently launched ‘Ghar Set Hai' on its own YouTube channel ‘Home Time'. The web series is made in collaboration with its brand marketing partner Spring Marketing Capital

By BuzzInContent Bureau
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BuzzInContent caught up with Nangru to talk about the brand's foray into long-form content space on the back of TVF Timeliners' upcoming web series ‘NCR Days - Dreams, Dosti और MBA' created for the education brand

By BuzzInContent Bureau
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Will financial brands slash their expenditure on the ‘finfluencers' or will the financial influencers be more hesitant in promoting brands now. BuzzInContent.com finds out if there is a major difference in the market due to the Vauld incident

By BuzzInContent Bureau
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Diving deep into the nitty-gritties of how can travel-related brands leverage influencer marketing, BuzzInContent found out that brands need to do their homework properly, in terms of researching influencers and identifying their audience base, before roping them in

By Shreya Negi
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BuzzInContent.com reached out to some top influencers to understand their perspective on the entire Vauld situation

By Nisha Qureshi
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While internet users are trying to circle their heads around the term ‘Metaverse', is the influencer cohort ready for the ‘Phygital' world? BuzzInContent.com finds out their preparedness and their focus on the new development

By Tanzila Shaikh
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In recent days, several start-ups have claimed to be victims of paid trolling or smear campaigns allegedly carried out by their competitors. With the ever-rising trust the youth repose in the influencers, BuzzInContent.com tries to decode how such incidents impact the influencer marketing industry

By Nisha Qureshi
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In a conversation with BuzzInContent.com several players say the new rules are bad for the influencer marketing industry in general

By Nisha Qureshi
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In an interaction with BuzzInContent.com, Shabir Momin, MD and CTO of One Digital Entertainment, talks about the company's journey and the state of the creator economy in the country

By Nisha Qureshi
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June is celebrated as Pride Month, the month of colours wherein rainbow can be seen in every brand logo their ad/marketing campaigns

By Tanzila Shaikh
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Currently, with over 30 million active users, the short-video app aims to reach 60 million users by end of 2022

By Akansha Srivastava
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This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing

By Akansha Srivastava
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The media agencies' content heads share tips on hiring people for content teams

By Akansha Srivastava
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Varma, Founder and CEO at Wondrlab, spoke to BuzzInContent.com about the vision behind acquiring Opportune

By BuzzInContent Bureau
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The Indian counterparts of Wavemaker, IPG, Omnicom Media Group, Publicis Group, Mindshare and Havas are amping up their content arms to be on top of the game in order to help brands make the most of the content boom

By Akansha Srivastava
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BuzzInContent.com caught up with Kumar, Head of Brand and Content, Scaler, to understand its content strategy, brand's focus on web series, influencer marketing and how the content marketing space is shaping up in India

By Akansha Srivastava
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BuzzInContent.com spoke to Allahbadia, Influencer/YouTuber, Co-Founder of Monk Entertainment, and Influencer Niharika NM to know their point of view on the growing influencer marketing segment, the rise of women influencers and how to go about subtly integrating brands into content

By Tanzila Shaikh
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The LIMF is an initiative led by the Indian Army in the region to promote Ladakh's local talent, youth and their love for music

By BuzzInContent Bureau
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