Are content creators the winners as they are getting better revenues for their investment on content or the OTT players, who are getting non-Bollywood and relatable localised content? BuzzInContent.com speaks to industry experts to find out who is gaining what because of the shift

The Head of Marketing, Volkswagen Passenger Cars, shares the latest trends in content marketing, including the relevance of long-format content in the age of snackable short content. He talks about their content initiatives to reach to their loyal user base and new audiences. The brand spends 7% of its digital budget on content marketing across all social media platforms

In a conversation with BuzzInContent.com, Jankulovski talks about how content serves as a showcase of the Maserati lifestyle to its prospective customers and brands enthusiasts. Sharing its upcoming plans in the same space, he reveals how it is measuring ROI garnered from content initiatives

Spanning across almost all product categories and not just tech products, unboxing videos garner millions of views. A few call it a bizarre trend, whereas others count it as a reliable marketing technique in branded content. BuzzInContent.com finds out

Rashi Goel, VP Consumer Communications, Nestle India, shares with BuzzInContent.com how the whole idea of the content initiative in the form of a mobile-first website was born. An AI-enabled chatbot service for nutrition queries, tiffin recipes, growth trackers, custom meal plans are among the website's offerings

In an interaction with BuzzInContent.com, Saujanya Srivastava, Chief Business Officer at MakeMyTrip, shares how the brand, via its blog's regional content and in-app travel game show, aims to help its customers meet their travel aspirations

Why is it that the platforms that were initially these creators' stepping stones to success are no more their first choice to put premium content? BuzzInContent.com analyses

Kelappan, Business Head, Mia, a jewellery brand from the house of Tata Group, tells BuzzInContent.com that content marketing helps to track the consumer journey. To stand out in the clutter of digital content, one must find the right content partner that understands the brand's ethos well, she says

Malhotra, Lead, Digital and Content Marketing at MG Motor, says purpose-driven content marketing helps connect better with the audience emotionally and in choosing the right content creators

Times Network's youth entertainment channel Zoom launched its content division ‘Zoom Studios' last year and has been creating a lot of content for brands since then. BuzzInContent.com caught up with Gandhi, President, Revenue, Times Network to talk about the kind of offerings that the studio has for brands

The matrimonial site recently partnered with NDTV to do content around its campaign ‘Find Your Equal'. Rajasekar KS, General Manager, Marketing, Matrimony.com, explains why a digital brand chose television for content and how it helped the brand

After seeing its traffic decimated because of a tussle with Facebook, WittyFeed is getting back in the game with its own content distribution platform called ‘CatchUp'. In a conversation with BuzzInContent.com, Vinay Singhal, Co-founder CEO of WittyFeed, reveals why the publisher's over-reliance on the social media giant made the future dangerously volatile for the company and how he is going to disrupt the content distribution ecosystem with CatchUp

The Vice-Chairman and Global Chief Strategy Officer of R/GA speaks to BuzzInContent.com on the challenges of content marketing. He asks if purpose-driven marketing can drive business

On the sidelines of Goafest, BuzzInContent.com met Matt Eastwood, Global Chief Creative Officer, McCann Health, to discuss how pharmaceutical brands can handle challenges in the category through content

Do brands have the choice of either/or? Should their content be omnipresent with the risk of spending money with little results? What should an ideal content strategy use – paid or owned or earned media? BuzzInContent.com explores with content marketing practitioners

Launching the second leg of its content initiative, ‘The Great Indian Traveller', Jayraj Jadhav, Vice-President, Marketing and E-Business, tells BuzzInContent.com how the brand has increased its spend on content marketing five times more than the first year

Looking at the investment patterns of brands on the content marketing front, TV channels have pulled up their socks to stay abreast with OTT players, content creators and platforms who have already grabbed enough of marketers' attention in the recent past

To ensure a content piece meets its objective, brands these days need to remain observant during the execution period