With the growth in appointment viewership attributed to affordable data and the rise of vernacular content, content and ad-funded content will become very important
By BuzzInContent BureauKansai Nerolac Paints' Marketing Head tells BuzzInContent.com that the explosion of mediums has offered marketers different ways to connect with audiences and differentiate themselves, which was not the case earlier
By Akansha SrivastavaTVision Insights Co-founder tells BuzzInContent.com that high-attention content can have a ‘hero effect' and if brands want more attention then they need to invest in high-quality, premium content
By BuzzInContent BureauMehta believes that marketers have to do a lot of unlearning to understand the game of content marketing. He also emphasised on the fact that content marketing cannot be done on an ad-hoc basis and is fetches results only in the long-run
By Akansha SrivastavaBarbie doll maker Mattel India relies heavily on content marketing and the company has realised unmatchable returns in terms of brand love and sales leads. In an interview with BuzzInContent, Kataria said that it is always better to have fans of a product than just customers
By Akansha SrivastavaTalking about their content strategy, Raagjeet Garg, General Manager, L'Oréal Paris, explains how they build awareness and reach through traditional mediums, and generate engagement through a lot of content on digital
By Karuna SharmaDespite recognising the role of influencers for its first content initiative #Pushthelimit, the brand's Executive Director - Marketing feels that consumers have started realising that a lot of it is paid for, doesn't really gel well with the brand ethos and not as authentic as they thought it was
By Karuna SharmaFlipkart Fashion uses in-house content, influencers and publisher partners to entice new shoppers and increase shopping frequency
By BuzzInContent BureauBrands say they want to invest more in content creation but right kinds of ideas aren't available. Content creators say brands don't want to invest in new ideas and would instead prefer rehashing the same formulas. Putting an end to this friction, BuzzInContent.com presents smart ways of pitching ideas to brands
By Akansha SrivastavaThe number of content creators in India has increased and so the challenge of choosing the right content partner by brands has also increased. The brands share their struggle story while choosing content creators with BuzzInContent.com
By Karuna SharmaWhen consumers step into the role of advertisers and start speaking for the brand on various platforms, it gives the brand a kind of credibility and proximity with consumers that no amount of advertising can match. BuzzInContent.com finds out how user-generated content is working for brands
By Akansha SrivastavaThe biscuits and confectionery maker has set a thumb rule when it comes to its approach for choosing content
By Akansha SrivastavaIn this highly competitive age, becoming the leader of a category is like winning consumers without advertising. But maintaining a stance that's thought leading is not very difficult. But how can thought leadership content open your ways of leading the industry? BuzzInContent.com explores
By Karuna SharmaBrands spare no medium to reach out to consumers and with the advent of OTT platforms, they have got a new means to communicate. But are these just another medium to put content or can they actually provide real scale and reach to the content initiatives of brands? BuzzInContent analyses
By Akansha SrivastavaThe platform, which gets 45% of its total revenue through content marketing, is currently working with over 70 brands to co-create mom and parenting content. Prashant Sinha, Chief Operating Officer at Momspresso spoke to Buzzincontent on its expansion plan
By Akansha SrivastavaOgra shares the challenges brands face while choosing a content partner and how they are using content to build trust
By Karuna SharmaGeraets explains the rationale behind going big on television for the company's latest content initiative ‘Maggi Kitchen Journeys'
By Akansha SrivastavaBhavishya Kelappan, Business Head, Mia, shares with BuzzInContent how the brand decided to focus more on content marketing than advertising to engage with their consumers
By Karuna Sharma