When consumers step into the role of advertisers and start speaking for the brand on various platforms, it gives the brand a kind of credibility and proximity with consumers that no amount of advertising can match. BuzzInContent.com finds out how user-generated content is working for brands

The biscuits and confectionery maker has set a thumb rule when it comes to its approach for choosing content

In this highly competitive age, becoming the leader of a category is like winning consumers without advertising. But maintaining a stance that's thought leading is not very difficult. But how can thought leadership content open your ways of leading the industry? BuzzInContent.com explores

Brands spare no medium to reach out to consumers and with the advent of OTT platforms, they have got a new means to communicate. But are these just another medium to put content or can they actually provide real scale and reach to the content initiatives of brands? BuzzInContent analyses

The platform, which gets 45% of its total revenue through content marketing, is currently working with over 70 brands to co-create mom and parenting content. Prashant Sinha, Chief Operating Officer at Momspresso spoke to Buzzincontent on its expansion plan

Ogra shares the challenges brands face while choosing a content partner and how they are using content to build trust

Geraets explains the rationale behind going big on television for the company's latest content initiative ‘Maggi Kitchen Journeys'

Bhavishya Kelappan, Business Head, Mia, shares with BuzzInContent how the brand decided to focus more on content marketing than advertising to engage with their consumers

As part of the ITC brand Vivel's larger integrated campaign #AbSamjhautaNahin, the brand has undertaken various content initiatives with a strong purpose to encourage positive action that inspire, educate and empower women

Priyadarshi Banerjee, National Revenue Head, Digital and Marketing Head, International Brands and Vidyut Patra, Head of Content Studio at WWM talk about the company's extending focus and strategy in the content space and how can the brands leverage it

Being a content-heavy sector and with decreasing attention span, how can this segmentwin the trust of consumers using content as a mainline marketing tool across mediums? BuzzInContent analyses

Puneet Anand, Sr. General Manager and Group Head, Marketing, explains how in the last two to three years, the auto major had been spending more than half of its digital budget on content creation

A lot of marketers are hopping on to the content bus without even understanding the right meaning and usage of it. BuzzInContent explores the subject by talking to the experts in the content marketing space and finds ways to improve the content scenario

Amit Shah, head of corporate strategy and marketing, explains why they avoid giving the brand's content mandate to external creators. He says a kind of content that works for one brand might not work for another

Varun Raina, Marketing Manager, Airbnb, talks about the brand's content marketing insights, content marketing golden rules and the importance of influencers for disseminating content

Content offers the unique option of creating higher engagement in the otherwise low involvement insurance category, says Pankaj Gupta, CMO of HDFC Life

The recently appointed Chief Marketing Officer of the financial website talks about the brand's marketing strategy and its focus on educating consumers and targeting millennials through content

Balan, Head of Digital Marketing, talks in-depth about creating good content, the beer brand's focus on video content and challenges in the video content space