June is celebrated as Pride Month, the month of colours wherein rainbow can be seen in every brand logo their ad/marketing campaigns
By Tanzila ShaikhCurrently, with over 30 million active users, the short-video app aims to reach 60 million users by end of 2022
By Akansha SrivastavaThis story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing
By Akansha SrivastavaThe media agencies' content heads share tips on hiring people for content teams
By Akansha SrivastavaVarma, Founder and CEO at Wondrlab, spoke to BuzzInContent.com about the vision behind acquiring Opportune
By BuzzInContent BureauThe Indian counterparts of Wavemaker, IPG, Omnicom Media Group, Publicis Group, Mindshare and Havas are amping up their content arms to be on top of the game in order to help brands make the most of the content boom
By Akansha SrivastavaBuzzInContent.com caught up with Kumar, Head of Brand and Content, Scaler, to understand its content strategy, brand's focus on web series, influencer marketing and how the content marketing space is shaping up in India
By Akansha SrivastavaBuzzInContent.com spoke to Allahbadia, Influencer/YouTuber, Co-Founder of Monk Entertainment, and Influencer Niharika NM to know their point of view on the growing influencer marketing segment, the rise of women influencers and how to go about subtly integrating brands into content
By Tanzila ShaikhThe LIMF is an initiative led by the Indian Army in the region to promote Ladakh's local talent, youth and their love for music
By BuzzInContent BureauBuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come
By Akansha SrivastavaIn an interaction with BuzzInContent.com, Shah spoke at length about Prodigious's style of functioning, its growth plan and his point of view on the branded content space shaping up in India
By Akansha SrivastavaAccording to reports, the D2C industry is going to cross more than $100 billion by the year 2025 with influencer marketing being a major marketing tool
By Tanzila ShaikhMarketers share with BuzzInContent, a checklist the platforms and creators must follow before approaching brands with content ideas
By Akansha SrivastavaMany companies have launched their creator education program to fuel their growth and use it effectively in their business
By BuzzInContent BureauOvershadowed by Twitter Spaces and Facebook audio rooms in the live audio space, has Clubhouse reached its end? And what is the future of the live audio space, will it be able to grasp the attention of users, BuzzInContent.com tries to find out
By Tanzila ShaikhGender pay disparities exist in all corners of the world and it exists across fields. In traditional media like films, women are known to be paid much lesser than their male counterparts. BuzzInContent.com tried to find out if the pattern continues when it comes to the influencer marketing industry in India
By Nisha QureshiThe new customised feed doesn't show a CTA button. The question now is that will the photo and video sharing platform charge more from the marketers to get into the customised feed section?
By Roohi GuptaBuzzInContent spoke to publishers, brands and branded content experts to find out the thought process that goes on while any branded content piece is created
By BuzzInContent Bureau