In the last 2 to 3 years, several brands have started coming up with campaigns that motivate consumers to become content creators or take up content creation more seriously. BuzzInContent.com explores how this strategy benefits brands

Even if a start-up has inherited wealth to spend on large scale ad campaigns, having a fool-proof content strategy in place will only facilitate the marketing job. Experts from start-ups and digital agencies share tips on how one can go about creating an optimised content marketing strategy

With the increase in the subscription content space, the knowledge sharing platform had announced new features for the creators to have a sustainable income through subscriptions

In a conversation with BestMediaInfo.com, some content creators and agencies said that the SVOD-model will boost the creator economy in India while others have raised apprehensions

With so many content formats and strategies to choose from and not having enough budget to experiment with, BuzzinContent.com has a little help to offer to start-ups. We caught up with founders of start-ups and digital agencies, that help start-ups with their content needs, to understand how to go about choosing the best-suited content format to market a start-up

When brands spend heftily on brand integrations on TV shows, there is always an urge to be present across the show all the time and leave no stone unturned to make the most of all the money invested. But one must ensure to not go overboard with brand integrations that miffs the audience. In the end, a viewer is watching the show for its content and not brand placements

BuzzInContent.com caught up with content marketers to understand how they go about building content strategy. Do they rely more on incidental discovery content or content with a longer shelf life?

Earning consumer trust through content requires it to be timely, agile, easily accessible and honest. Listed below are a few points that can help marketers in their content marketing journey in 2022 and beyond

GCC has raised Rs 200 crore seed capital from the Good Glamm Group and will be functioning independently

Setia, VP and Business Head, Social Commerce, Myntra, talks about the evolving creators' economy and how this is on the right track

Marketers often tend to spend around 80% on content creation and remaining 20% on distribution. Not only is this ratio unjustifiable at times, experts tell BuzzInContent how this can impact the reach and engagement

While agencies and creators do appreciate the constructive feedback offered by the brands, they tell BuzzInContent how too much interference in every big and small part of the content creation process can cause problems as every creator/agency has its own modus operandi

He will now lead the expansion of Dice Media, driving strategy, P&L, and OTT relationships

The campaign has been conceptualized and produced by Zee5 India

While agencies have an expertise in cracking the brief, which in turn accelerates the process of creation, a few brands share that having in- house teams for brand collaboration helps in keeping communication in line with the brand's vision

Collaborating with Universal Music India, the automaker has launched a platform for the enablement of young talent in India- Hyundai Spotlight. Elaborating on this, Khullar - Group Head Marketing, Hyundai Motor India, says such partnerships don't directly benefit the current consumer base but the augmented experience is cherished by all

Shah, Director of Marketing at Truecaller India, says although the medium has caught the attention of a lot of marketers, it might soon become another checklist item rather than a lead medium for brands

Not only do international brands have a different business landscape but also different execution strategy and timelines. Content marketing experts share challenges that they face and how important it is to get well acquainted with global processes, identifying key stakeholders, decision makers, approval sequences, and timelines, to streamline work and manage expectations across the board