INSIGHT

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Launched in 2015, Flipkart Stories produce engaging stories of people and places along with latest updates on lifestyle, technology space, etc., helping the brand build consumer engagement, trust and thus leads

By Akansha Srivastava
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In an interaction with BuzzInContent, Gandhi talks about the brand's content initiatives on digital and its focus on video content

By Akansha Srivastava
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Interactive storytelling and health-related blogs are the key content marketing initiatives for the brand, which helped it double its sales and triple its online search results

By BuzzInContent Bureau
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The luxury premium motorcycle brand carries out digital and experiential content initiatives that create long-lasting impact

By BuzzInContent Bureau
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Aanchal Chauhan of Bira 91, Aashish Chopra of ixigo, Karan Kumar of Fabindia and Pradyut V Hande of Clevertap share important tips, if kept in mind, that can do wonders for the brands' content marketing strategies in the long run

By Akansha Srivastava
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No Diageo brand has ever before got on board an external content creator in India for its content marketing initiatives. So how has the partnership with East India Comedy helped Captain Morgan grow the brand's affinity? BuzzInContent finds out

By Akansha Srivastava
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The platform that boasts on the original, creative and entertaining content, has helped the brand build the consumer affinity

By Nalini Kher
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