Content marketing professionals discuss the importance of creating helpful content, challenges associated with it and finding the balance between human-interest storytelling and practical solutions-based content for consumers

Arjun Mohan, CEO India, upGrad, talks about the brand's strategy to focus more on partnership with YouTube content creators this year

While content creators, agencies and brands largely welcome the norms, they say more influencers will push for paid engagements and fear a negative impact on organic content. They say nano and macro-influencers might have to rethink their content strategy

While human-interest storytelling certainly is a powerful way to evoke emotions, BuzzInContent asks experts why brands need to be more innovative and go beyond creating just human-interest storytelling if they want to beat the fatigue

Many influencers and brands have paused influencer marketing activities during these unprecedented times. Even if influencers continue to collaborate with brands, they should stay clear of sharing content that comes across as selling a product. Instead, they should create content that positively distracts consumers from the stress

To connect with consumers on a human level, brands often support causes and launch interesting content around these topics. Experts, however, warn that being a keyboard warrior to tackle real-life problems is an escape route for brands. They explain why a brand's narrative ought to be demonstrated by its actions

In this article, brands and agencies discuss the changing depiction of the elderly in communication narratives, the popularity of senior citizen influencers and how they are becoming the most credible advocates of brands

BuzzInContent caught with Sharma, Marketing Director, Blued India, the world's largest gay dating social media app, to discuss how content is helping the brand break stereotypes and normalise conversations around the LGBTQ community in India

Children are often featured in their parents' influencer marketing campaigns. But now they are becoming influencers themselves. BuzzInContent.com spoke to some influencer agencies to understand what goes behind these campaigns

Content marketing experts share a few tips on what to consider while remixing a content piece and how to choose the right content that can be repurposed for a meaningful impact

In this article, content marketing practitioners discuss the pros and cons of remixing content. But even though the technique can be quite useful, many brands aren't deploying it. We find out why

Selling branded content is a lot different from selling regular ad inventories. BuzzInContent caught up with biggies in the branded content space, who shared their expertise on how to make a mark on the client and crack deals

BuzzInContent.com caught up with online gaming platforms and content creators to discuss the importance of content marketing and how to implement the medium to grab the attention of gaming lovers

Paree's entire marketing efforts are directed at content and it has been actively associating with shows on both TV and digital. Samta Datta, GM Marketing, Paree, tells BuzzInContent.com why marketers need to find meaning, thoughtfulness and relevance in their communication

The pandemic and ASCI's stringent guidelines around alcohol brands advertising have led brands in the category to increase their focus on digital content collaboration and creation with music and comedy as main themes

The platform's emotional intelligence tool is creating a direct impact on sales and revenues for companies, Sharmin Ali, Founder and CEO, Instoried, tells BuzzInContent.com. She explains how they are using neuromarketing to help increase or decrease a particular emotion in content

In conversation with production houses and OTT platforms, BuzzInContent explores how promotions of films and series are now more about creating content that engages and connects with the audiences in various formats, including influencer-led marketing

Backed by Chinese influencer marketing agency Top Social, the Bored Games platform aims to be more localised in its approach while taking care of user privacy. Discussing its content offering, Khetle, Business and Growth, Bored Games, says the platform's core proposition is quality over quantity and will soon foray into audio format