The Co-founder and Director of milkshake brand feels that brands will invest more in building content, especially videos on visually stimulating, bite-sized consumption platforms like Instagram

Garg talks about the beauty brand's content marketing initiatives, the right way to look at content and its Cannes strategy

Bhat explains why content and not brand should be at the forefront, the challenges ahead and why should brands give a free hand to the content creators

Sheikhawat talks about the UB Group's content marketing focus, strategy to choose content, employee advocacy and the content marketing scenario in India

The furniture e-tailer, which also has an offline presence, is moving its focus from capital-intensive TV advertising to low-cost content marketing to reach out to consumers and plans to invest in a web series

Rawat talks about Zoomcar's aggressive plan on content marketing and shares his viewpoints on how can brands make most of the ROI through content

The food start-up that largely uses content marketing to reach out to consumers believes that the strategy doesn't lead to direct increase in sales but gradually cements the brand image in the mindspace of consumers

Mankind has got an unprecedented success through its first few content marketing initiatives. BuzzInContent.com got in touch with the company's AGM, Product Management, to learn about the brand's content marketing strategy, the stickiness of content and how it would reach tier II and III cities

The Vice-President and Portfolio Head for Luxury and Premium Brands of Diageo is not bothered about being unable to opt for direct advertising in India. Rather, he told BuzzInContent.com in an interview that Diageo has converted the liability into an asset

Irani talked about how Nykaa increased its sales through content marketing initiatives, dynamism in the space, trends, her thoughts on the changing consumer behaviour and partnering with external content creators

The Digital Marketing Head of the online insurance company believes content marketing is a long-term play and hence brands under pressure to perform immediately end up doing advertising

Chopra talks about various challenges to the content marketing space and how to overcome them. He also shared ixigo's viral content marketing strategy in a conversation with BuzzInContent

Mathur talks about his brand's content marketing strategy, trends and growth of content marketing, changing consumer behaviour and startups using content marketing in a free-wheeling interview with BuzzInContent

No technology company can ever offer a client the same value as we do, Kumar told BestMediaInfo in an interview. He said India was the only country where every media was growing and focus on digital doesn't mean traditional media is being left