In an interview with BuzzInContent, the Lead of HT Brand Studio talks about the native advertising play for one of the oldest and leading media houses of the country. He also shares his insight on what brands and publishers should do to get content marketing right

In an interview with BuzzInContent.com, the Country Head of Dentsu Story Lab says branded content will transcend from branded videos and sponsorships to brand-owned intellectual properties with a longer shelf value. He feels that measuring the success of content based on views is not the right yardstick

In an interview with BuzzInContent.com, Banerjee talks about the growing content ecosystem, FCB India's approach to content and the idea behind Fuel Content

Chan, Managing Director, Oath, Hong Kong, India and SEA, talks about the importance of data, AR/VR in content marketing, their ambitious plan in India to challenge Google and Facebook by becoming the third biggest player in the digital advertising space and the growth of content marketing in the country

In an interview with BuzzInContent.com, Rajasekar KS, GM at Matrimony.com, says that the obsession of marketers with measurability and ROI is currently keeping them stick to digital

In an interview with BuzzInContent.com, Singhal talks about the expansion plans of the platform, its content offering, working with brands and the changing landscape of content marketing in India

In this era where most brands are using online mediums to brew their content, Deshpande, Head - Content Plus, Mindshare, believes that digital is not the sole reason for the growth of content

In an interview with BuzzInContent, Flipkart's Senior Director, Marketing, Bhandari said the biggest challenge for content marketing is to maintain the thin line between branded content and advertisement

The Chief Revenue Officer of MissMalini Entertainment talks about their content offering, measurement. He also says marketers should first focus on brand building and then expect sales leads

BuzzInContent.com caught up with TVF's Chief Content Officer Sameer Saxena and Director Brand Solutions Vyom Charaya to talk about their content play, future content strategy and outlook

In an interview with BuzzInContent.com, Arhio concedes that advertising agencies are really struggling to make content and they just cannot be lazy assuming that brands will do content with them on the basis of relationship

BuzzInContent caught up with Kumaran to understand the scope of content marketing in the radio space, Thwink Big's content strategy, Thwink's extension into the video formats of content on digital and how the brands are leveraging the radio space for content marketing to engage with consumers

In an interview with BuzzInContent.com, Ayadassen spoke about the potential of content marketing, why Reuters got into this field and the usual mistakes brands make while undertaking content marketing campaign

BuzzInContent.com speaks with one-of-its-kind of video content platform that generates user-generated content targeted specifically at the college-going age group. The platform talks about how brands can leverage their pool of young consumer data to engage with the youth

The Co-founder and Director of milkshake brand feels that brands will invest more in building content, especially videos on visually stimulating, bite-sized consumption platforms like Instagram

Garg talks about the beauty brand's content marketing initiatives, the right way to look at content and its Cannes strategy

Bhat explains why content and not brand should be at the forefront, the challenges ahead and why should brands give a free hand to the content creators

Sheikhawat talks about the UB Group's content marketing focus, strategy to choose content, employee advocacy and the content marketing scenario in India