The beer brand has partnered with Indian rapper Divine aka Vivian Fernandes, whose music resonates with the brand's positioning

In a conversation with BuzzInContent.com, the CMO and Fabric Business Unit Head of Procter and Gamble Indian Subcontinent says that we cannot force a message down on somebody in today's digital world, rather we can draw them to come and receive the message

Bagchi joins the organisation from Quasar Media, a WPP/Group M agency

The content initiative stars characters from the latest big-screen animated Lego adventure, The Lego Movie 2

He will be responsible for branded content, brand integration, brand innovation and events along with daily special shows, weekend programmes

The objective of the platform is to build a stage where architects, interior designers can network, showcase and collaborate within the community and with brands

The service will help brands and agencies to cater to the interest of the audience in tier II and III cities, and rural markets

The agency won the mandate in a multi-agency pitch and has been the AOR since 2017

The newly formed media and entertainment company executes its first three deals and targets 3-4 acquisitions in the near term. The company is raising $50-75 million to create a new industry leader

The software and content company has roped in Naveen Kallur as Business Head

The digital agency has brought in Rajeesh Rajagopalan as Business Head and Nakul Pingale as Executive Creative Director for its Mumbai office, wins five accounts

Through the voice of industry experts, the 12-part podcast series aims to become an exhaustive mutual fund investing guide

Starring internet sensations like Srishti Srivastava, Ahsaas Channa, Khushbu Baid and Shreya Mehta, the video motivates people to take a step towards getting out of their comfort zone and volunteering to educate underprivileged children across the country

The media arm of WPP names Prasanth Kumar as COO – South Asia and Tushar Vyas as President Growth and Transformation, South Asia. Parthasarathy Mandayam named Mindshare's Chief Executive Officer – South Asia and Amin Lakhani named Mindshare's Chief Operating Officer- South Asia

While voice is gaining widespread acceptance, India's on-demand audio or podcast industry is very nascent but promising. Aawaz.com aims to be an early mover and learn and grow with a new generation of audience that is increasingly consuming passive content such as podcasts while performing other tasks

A lot of brands have taken a marketing spin on the egg photo posted by Ishan Goel that broke Kylie Jenner's record

Culture Machine's channel Being Indian has produced a video titled ‘Every Student In A Coaching Class' for the Bangalore-based online learning platform

Qyuki Digital will use its proprietary technology and analytics to sustain the initiative across traditional and new media platforms