The sponsorship and execution were brought about by Wavemaker India along with conceptualising the fresh take by regional artists

The session saw the participation of three mothers - Reetu Slathia, Karabi Pal and Shikha Chaudhary, three mothers, who spoke about their personal journeys into the gaming world

As per the app, it distributed 15 million GARI tokens in less than a year which equals Rs 8 crore 

The platform is co-founded and spearheaded by Shreya Jaiswal, a chartered accountant and content creator

Before this, Malani worked with MX Player as Revenue Head for MX Studios

Myntra shared that the overall traffic on the platform's social commerce charter has increased by 40% in the last year. The total time spent by a customer on Myntra's social propositions nearly tripled from 2021 to 2022

The food delivery platform and Ed Sheeran were also seen engaging in some smart Twitter banter as part of the campaign

The second phase of #ExportKaExpert communicates through its content pieces, which include eight seller testimonial videos

Revant Himatsingka, aka FoodPharmer, has again posted a “review” of products offered by legacy brands- Kissan and Maggi

With this partnership, Meta creators promote upcoming exclusive shows on Amazon miniTV, get access to stars and shoot locations, and some will also get to be a part of the new shows

Meta is also evolving the program to pay creators based on the performance of their public reels, not the earnings of ads on their reels

Through this partnership, Big Bang Social will manage The Bharat Army brand for brand deals, on-ground partnerships, licensing, Web 3.0 activations, and content deals, among other commercialisation activities

It also announced the India findings of Global Consumer Short-Form Video survey by Factworks, commissioned by Meta, which show that Reels can spark action, and that after watching Reels, people are more likely to follow, message, or even buy from a brand

The song, which has been released as part of the campaign, celebrates the happiness of the child and mom which bodes well for the identity and proposition of the brand

This aims to empower select content creators to unlock UGC opportunities, grow communities and learn more about how to grow their presence on YouTube through education workshops

The duo which was earlier associated with creative agency, The Glitch, has come together to launch the entertainment content company

The brand also unveiled a 3-volume hygiene DIY workbook for children in English and Hindi

Speaking at a FICCI Frames 2023 session, industry leaders emphasised that in order to understand the influencer marketing ecosystem better one should tie up with aggregators and harness their power of bringing credible influencers on board