The new tax regime will come into effect from June 2021

Unlike advertising, content marketing gives an opportunity to brands to share communication pieces in a long format. We list some campaigns that effectively used content power

MTR and Wavemaker co-created the concept and Wavemaker films, the production unit of Wavemaker India, conceived and executed the campaign

Through spoken word, Sainee Raj addressed her own conditioning, why consent is important, and how dating is just about two equals

Josh Talks will bring together inspiring narratives of three women achievers who have scripted their own success stories

The video conceptualised and executed by Enormous Brands salutes the spirit of millions of Indian women, who take pride in their exceptional journey of being a woman and celebrate themselves, their pace, their achievements, and their momentum

FoxyMoron has curated messages for the confectionery brand to applaud companies such as Zomato, Swiggy, Coca Cola, Fevicol, Hershey's, Netflix India, McDonald's, Burger King, Tinder, Parle, etc., in the brand's witty style

For the UGC challenge, people have to share their entries on Instagram showing how they are making the most of the time at home with friends, family, education, fitness and other creative activities

The tool has other aspects as well — an analysis tool to tell how captivating the headline is, provide suggestions and a plagiarism checker to make the content piece SEO-friendly, among others

The three-month live-learning classes will take place over the weekend

The edtech brand drives a message with the film that failures must be looked as stepping stones to success. The campaign is conceived by Lowe Lintas Bangalore

The campaign conceptualised and executed by content creation company Whoppl garnered over 4.7 million organic reach

The tool allows businesses to input relevant information, which assists the tool to churn out quality content instantaneously, including blog ideas, social media captions, tweets, product descriptions, newsletter, podcast and marketing ideas, among other features

The campaign aims to build credibility for the practice of daily saline washing in view of the rising air pollution levels

To take the campaign to the masses, Britannia Tiger Krunch has also collaborated with learning platform Udemy

Through the partnership, the Humanz platform will optimise collaborations between local marketers and influencers across India, ensuring sustainable growth of the influencer marketing sector

From being an engineer to digital content creator to entrepreneur and now an investor, Allahbadia has partnered with Shalini Vadhera to bring her beauty brand to India

The brand launched the campaign in December 2020 and plans to run it for the next four to six months. They will continue to collaborate with three to four digital artists every month from different fields