As a part of this collaboration, KlugKlug will be the official partner for the influencer's outreach and will help them with accurate and in-depth insights about the influencers

The brand, with its digital partner Jack in The Box Worldwide, has taken a data-driven approach for the digital amplification of this campaign

After being associated with Wavemaker for over three years and prior to that with Essence for a period of more than five-and-a-half years, Ghosh has called it a day at GroupM after a stint which lasted nearly nine years

The brand has rolled out six versions of a multi-media consumer campaign, each featuring one initiative undertaken by PVR

Through coto Gains (tokens), creators can benefit from economic growth and it helps empower women financially

Via this association the agency is offering a range of services to the brand, including concept visualisation, brand strategy, influencer shortlisting, deployment, and detailed campaign analysis

Produced by Shital Bhatia, and written and directed by Vaibhav Mutha, the short film features actors Sharman Joshi, Nidhi Bisht and Shefali Jariwala

Targeted at GenZ, Kamaverse is a collaborative effort of Raymond Consumer Care Madison Media and eCultify

As per the company, the creators it has onboarded have a total monthly viewership of 1 billion+ and a cumulative subscriber base of 50 million+

The digital-first campaign, ‘India's Sleepiest Page', continues the brand's commitment to helping India sleep better

The programme which rewarded creators when they achieved certain goals for views on their Reels was one of the main ways through which they monetised on Instagram

The film has been launched as part of the fourth edition of the brand's #KeepGirlsInSchool movement

The campaign will use inspirational stories to make the point about the discrimination faced by the LGBTQ+ and the need for a fair and inclusive workplace

With this campaign, Extramarks shows its commitment to supporting and empowering young girls who dream big and make a difference

As per the report, eight in ten (83%) people think TikTok and Instagram are good places to get advice about how to live sustainably

Previously, he has played a key role in the success of the formative years of OML, Big Bad Wolf, and is a founding member of the NH7 Weekender crew

Work done by Tanishq, Luminous, TVS Eurogrip, Center Fresh, Tetley, Aditya Birla, MOFSL, SBI General, Zee Sarthak and SuperBottoms stood out

The term must be indicated as a hashtag or headline text when an influencer makes posts in partnerships with brands