The specialised content business unit will not only create original content for various streaming platforms but it will also work with brand partners to create and distribute

The fashion reality show by Flipkart-owned Myntra will stream from November 11 on Myntra Studio via Myntra App and Voot, divided into 45-minute episodes and 8-part series

The brand has also collaborated with Michelin Star Chef Patron Heston Blumenthal to unveil its limited edition pack – ‘The Secret Recipe Journal”, where the Chef has curated recipes exclusively for Black & White

This season, the influencers will engage the audience through interactive live vlogs, as opposed to only traditional static video diaries with sheer creativity at the forefront. In return, the jury gives ‘likes' to score the influencers that determine their future in the show

With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders

As part of the campaign, Zee's social content hub has launched two films and a UGC contest

Through this association, the brand aims to communicate the benefits of using the correct knife while cooking

The series streaming on Telugu OTT platform aha is a remake of the family drama “What The Folks!”

Aparna Acharekar has joined the platform as Co-Founder and will be responsible for building the content and community verticals. Rajneel Kumar, who has built large gaming, streaming, and consumer-tech platforms in the past, will soon join as Co-Founder to lead the Product, Technology, and Growth verticals

The third season of Myntra Fashion Superstar with the theme #MFSIWearMyStory will showcase the hunt to find India's next big fashion influencer and leverage the synergy between fashion trends and social media

Through an in-app integration, Moj users will be able to discover and shop from Flipkart directly

Lately, Simba Craft Beer has collaborated with multiple home-grown music artists, the most recent one being with Indi rapper Prabhdeep for his album – ‘The five elements' of Tabia

The report shows that a quarter of young urban Indian males between 18-34 years follow gaming influencers in India

Instoried is targeting a $400 billion content tech market as it expands the team and global operations

The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

The agency won the mandate after a multi-agency pitch for managing all written and visual content under social media marketing for the brand's Companion Care segment

The platform has conceptualised and executed the #BeerCareForGreatHair campaign for its Beer shampoo range

The investment in Collective Artists Network will help Glance power live content on its lock screen and drive entertainment-led commerce on Roposo