The campaign executed by Mad Influence garnered over five billion views in just three days of execution

In its commitment to support creators on its platform, Instagram has introduced ads in IGTV and said it will support creators' investment in IGTV by sharing advertising revenue with them. It also introduced badges viewers can purchase during a Live video

The campaign has been launched to celebrate the start of train journeys amid Covid-19, highlighting the importance of safety, caution

The brand ties up with influencers who will engage with consumers through ‘DIY Nail Art' techniques. Shoppers Stop will also host a tutorial by brand Sugar on tips and tricks to curate trendy nail art

Content creators such as Bharti Singh, Sonam Bajwa, Kusha Kapila will be seen engaging with their audiences and sharing their version of missing mango experiences, and Slice quenching their craving

YouTube NextUp is the only open contest by the platform to identify and elevate the next generation of YouTube Creators

The campaign has been conceptualised and executed by Mixed Route Juice. As part of the campaign, the brand invites people to submit their version of Dhara Dhara Shuddh Dhara tune. The best entries will be given special prizes

FCB Ulka created graph representations driving the message of staying inside homes and how it helps flatten the curve. It was shared by UNAIDS Geneva on social media on Easter weekend when people had plans to step out of their homes

The brand aims to celebrate the camaraderie formed in chrome and steel and inspire the new wave of riders

The short film ‘#SOS Save Our Sentinels – The Blink Film' is a powerful visual commentary on the cultural identity of the last sentinels of our natural reserves, the last 36 indigenous tribes, in rare still photographs

The #RishtonKaCelebration campaign executed by Wavemaker urges people to share stories that make their days special

As part of the engagement strategy, the audience can also submit their queries that will be answered by eye experts during the session

Namooney is a 20-episode series launched on Jambo's YouTube channel on May 16. The channel targets Hindi-belt states across India and aims to produce four animated web series in 2020

The company will share with the content creator 40% of the net revenue that the company will earn from advertising and subscription from the content creator's channel

The four-part weekly series explores the local bazaars of Jodhpur, Delhi, Jaipur and Kolkata

The campaign co-created with Supari Studios encourages the youth to spend this time at home productively and engage in activities that will upskill their existing knowledge base in order to prepare for the new world after Covid-19

As part of the challenge co-created and executed with VMLY&R, celebrities and TikTok influencers asked people to get creative with massage techniques and change their ‘champi' tempo every five seconds with the music beat, creating memorable moments

BuzzInContent has compiled a list of five content-led campaigns created by Nykaa, Johnson's, Titan, Wakefit.co and Netflix India