OML's content marketing team continues to drive the branded entertainment initiative of Bacardi Breezer, Grey Goose, William Lawson's, Dewar's, Bombay Sapphire, Martini, Martini 0.0 and Patrón across 15 countries

The session shed light on the increased interest among people on improving health and immunity during this pandemic and how sleep, the most natural way for our body to boost immunity, is often left out of this conversation

Stage plans to introduce a unique tipping model on the platform, which is inspired by the traditional way of showing respect and encouragement to an artist

The brand's contest-led UGC initiative centres around normalising period talk, pad buying by both genders, and catalysing open conversation around bleeding red with #HaqSeLaal

Bobble's AI engine will understand consumers' real-time intent, map it with the right content and accordingly suggest Sunfeast YiPPee! Mood Masala's relevant stickers, GIFs or BigMojis to replace the plain text message and encourage further sharing

Divyanka Tripathi Dahiya, Deepika Singh Goyal and Teejay Sidhu took the #SaasBahuSwap challenge on social media, celebrating the evolution of saas-bahu relationship in the Indian society, just like the characters of the show

The series will feature popular mixologists from Delhi-NCR who will divulge secrets of their best creations

The week-long campaign seeks to initiate a nation-wide dialogue around personal hygiene with an intent to drive change and raise awareness on creating a healthier nation

Whisper had earlier partnered with Girliyapa for its web series Girls Hostel

The portal will equip parents with children above two years and up to the age of 12 years, to make informed decisions about food choices and nutrition

Former Miss Universe Sushmita Sen has joined the judges' panel of ‘Myntra Fashion Superstar @MTV', which is set to go live on Myntra's content destination Myntra Studio, and on MTV and Voot

Offers a heavy cash discount for early bird entries along with other benefits

Before this, Menghani was the Senior Director and Head, Brand Solutions and Innovations (Youth, Music, and English Entertainment) at Viacom18

The brand with its philosophy of mood uplift transcends from ‘Joy of Bathing' to ‘Joy of Living' with this launch

The inclusion of fashion and lifestyle conversation in his relatable yet creative content will accelerate Myntra's efforts of tapping into the fashion-centric audiences and beyond

The campaign aims to highlight the business impact of influencer marketing

As part of the robust content plan, the platform has announced its first-ever podcast, ‘Is Romance Dead?' in India

As part of the strategy, the channel generated UGC around how wives can protect their husbands from other women and compiled it in a digital book, ‘Book of Nuskhe'