Wunderman Thompson has created a few films to encourage the industry to redefine short- form mobile video creativity. Facebook is also throwing open a ‘Thumbstopper Challenge', an invitation to all creative minds to submit their short stories on the brief of driving behaviour change in less than 10 seconds by July 12. The winners will be announced in August, and the top winners will get to travel to Cannes next year

Dubey will report to CEO Rohit Bagad and will help bolster the company's offerings to help brands reach consumers through regional language content

The offering will enable brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers. INCA will roll out in India in Q3 2019

Buck, SVP, Global Revenue at Taboola, says content discovery platforms help users to unearth the right content at the right time at the right place. He says there is no point creating content if it is not fine-tuned before distribution via right channels

Hosted by Chef Kunal Kapoor, the show will stream on TVFPlay and YouTube channel The Timeliners, starting May 16, every Thursday

A selection of curated roundtables taking place during the Cannes Lions Festival will provide compelling insightful learnings and ideas for the creation of successful content

The content partnership aims to leverage the occasion of Family Day to build brand affinity and love for McDonald's

As a part of the in-show integration, the protagonists of eight shows will bring alive Kurkure's new positioning,‘Khayaal Toh Chatpata Hai'

Three world famous National Geographic photographers — Andy Bardon, Carlton Ward and Krystle Wright — used OnePlus 7 Pro's triple lens camera to capture the beauty of North America

In its annual report, Google concedes that major and premium content creators are turning to YouTube to engage viewers for their OTT platforms. Here are a few useful insights from the report related to video content consumption

Beginning as an online platform, Boostcamp will host training videos by Virat Kohli, MS Dhoni, Rishabh Pant and Shreyas Iyer that are specifically created for an all-round growth of a player's game

The brand's ‘Har ghoont mein swag' anthem crosses 240 million views in the first 24 hours and draws over 15,000 user-generated videos, creating a new record on the video content app. The music video anthem features Disha Patani, Tiger Shroff and Badshah

The agency has been shortlisted for the campaigns done for Puma, Future Retail's Big Bazaar and Johnson & Johnson's Stayfree

Presenter Archana Vijaya travels to four cricket-crazy cities — Delhi, Mumbai, Chennai and Kolkata — to explore what makes cricket more than just a sport in India

The idea of the initiative is to break the barriers of body shaming and to motivate women to be comfortable in their own skin

Complementing the platform, Vertoz's publisher-centric arm PubNX will work with regional publishers and connect them to Vertoz's pool of advertisers along with other programmatic demand

The Madurai Bench of the Madras High Court lifts the ban on the Chinese 15-second video app in India after a week

The study found that the majority of consumers would stop purchasing from a brand if they felt the level of personalisation was creepy. The study also highlights that digital content and customer experiences cannot only make, but break brands too