The AI Assistant will allow teams to create brand-specific content in seconds, transforming content creation and publishing experiences

Goat will join GroupM, WPP's media investment group, and merge with its influencer marketing solution INCA

The GCC App has been engineered by combining the complimentary tech stacks of Winkl, Plixxo and Bulbul powered by the data analytics of Vidooly to create a unified platform that meets the needs of new-age content creators and influencers

This opportunity is fully remote, meaning the candidates can be anywhere in the world taking a crack at finance and memes

The agency brought together 120+ artists to Dubai for International League T20 to ensure brand amplification

From anthems to films and short-form social media content, here's how brands like Noise, ZzzzQuil and Duroflex celebrated World Sleep Day

As a part of this collaboration, KlugKlug will be the official partner for the influencer's outreach and will help them with accurate and in-depth insights about the influencers

The brand, with its digital partner Jack in The Box Worldwide, has taken a data-driven approach for the digital amplification of this campaign

After being associated with Wavemaker for over three years and prior to that with Essence for a period of more than five-and-a-half years, Ghosh has called it a day at GroupM after a stint which lasted nearly nine years

The brand has rolled out six versions of a multi-media consumer campaign, each featuring one initiative undertaken by PVR

Through coto Gains (tokens), creators can benefit from economic growth and it helps empower women financially

Via this association the agency is offering a range of services to the brand, including concept visualisation, brand strategy, influencer shortlisting, deployment, and detailed campaign analysis

Produced by Shital Bhatia, and written and directed by Vaibhav Mutha, the short film features actors Sharman Joshi, Nidhi Bisht and Shefali Jariwala

Targeted at GenZ, Kamaverse is a collaborative effort of Raymond Consumer Care Madison Media and eCultify

As per the company, the creators it has onboarded have a total monthly viewership of 1 billion+ and a cumulative subscriber base of 50 million+

The digital-first campaign, ‘India's Sleepiest Page', continues the brand's commitment to helping India sleep better

The programme which rewarded creators when they achieved certain goals for views on their Reels was one of the main ways through which they monetised on Instagram

The film has been launched as part of the fourth edition of the brand's #KeepGirlsInSchool movement