NEWS

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Around 80% of the audience on social media is millennials who are more into pop culture. They are consuming content that is funny and entertaining, leading to an exponential rise in meme culture. Memes and GIFs have become an easy solution for brands to weave content. BuzzInContent finds out how brands are using memes

By Karuna Sharma
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The movie studio division of Times Group came up with four creatives stating four learnings they got from their movies. The content was conceptualised by Little Monk Communications

By BuzzInContent Bureau
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The content was given a local twist while giving consumers an understanding of the wide range of products Asian Paints has to offer

By BuzzInContent Bureau
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The Supreme Court of India has decriminalised homosexuality and abolished section 377 and the country is rejoicing. Social media is abuzz with people lauding the SC for the historic judgment. Brands too have joined the celebrations online

By BuzzInContent Bureau
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Sharma has over eight years of diverse social media marketing and leadership experience across the UK, Singapore, Indonesia and India. Recently, she was leading the social media team, including influencer marketing division, for Iris Worldwide in Indonesia

By BuzzInContent Bureau
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The acquisition strengthens Wunderman Commerce's Amazon expertise across supply chain, operations and assortment planning, content/search optimisation and promotional management, particularly in European markets where Amazon's market share is growing rapidly

By BuzzInContent Bureau
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The new proprietary product will help brands to do content planning based on psychographics so that they can better choose platforms and engage with the right audience

By BuzzInContent Bureau
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Businesses can use a report by Clutch to understand how content marketing is an effective tool for engaging prospective customers and improving SEO, particularly in the business-to-business space

By BuzzInContent Bureau
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The revenue earned will be shared – 55% to the creators and 45% to Facebook

By BuzzInContent Bureau
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When Netflix came up with a quirky reply to trolls, other brands latched on to the social media movement with memes and GIFs to talk about their ‘omnipresence'

By BuzzInContent Bureau
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Presented in a five-part series of 8-10 minutes each, the episodes are in a documentary format

By BuzzInContent Bureau
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Presented by T-Series, the snazzy brand video promotes an active lifestyle and celebrates the joy of uninhibited movement in a unique, off-beat style

By BuzzInContent Bureau
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Mehta said that with the changing dynamics of marketing and the demand for more personalised and customised communication, content marketing will become an important part of every marketer's communication strategy and old methods will become outdated

By BuzzInContent Bureau
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In special category awards, Nykaa awarded for ‘Carving out a Niche' while AMFI awarded for ‘Breathing New Life into a Category'

By BuzzInContent Bureau
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Arré Studio has roped in veteran film-maker and ad-man Harsh Dave as Executive Producer to strengthen its development and execution capabilities in the original content space

By BuzzInContent Bureau
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The British automotive company partnered with The Better India to launch six different videos, highlighting India's unsung heroes every week

By BuzzInContent Bureau
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He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India

By BuzzInContent Bureau
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The attorneys argued that the site has created user content when it mines user data to ‘create' and ‘customize' an audience for a particular advertiser

By BuzzInContent Bureau
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