Marathi music composer and singer Avadhoot Gupte has collaborated with the brand for the initiative. People across India have been asked to contribute towards the lyrics of the aarti, which will be composed by the musician this week

The research highlighted insights from reasons for doing social selling, to the source of content, to belief on the system, to choices of learning

Content contributes 2.5% to the GMV (gross merchandise volume) of Nykaa, with the average order value of content consumers being 15% higher than non-consumers

Idea collaborated with popular 21 TikTok content creators such as Awez Darbar, Riyaz, Arishfa, Jannat Zubair and others who kick-started the challenge

On Women's Equality Day, the personal care brand collaborated with Sait to talk about gender equality, which is also a part of the brand's larger on-going campaign #AbSamjhautaNahin

This season's focus is on the beauty of relationships, and how it makes a home what it is. This season, the celebrities come from different parts of the country and different walks of life; and this diversity gets reflected in how they envision and build their home

The content initiative is to promote the brand's recent TVC ‘Sabka Time Aa Gaya' for ‘Har Recharge Pe Extra Offer'. One could see TikTok influencers Jannat Zubair, Awez Darbar, Riyaz, Arishfa, Gima, Nagma dancing to the jingle music track

The data-driven and open discovery tool enables brands and their agencies with easy access to search, filter and shortlists influencers for their marketing initiatives

The campaign has influencers from all walks of life sharing their ‘Find My Kind' stories driving conversation about the path they have chosen and the relationship they seek. The engagement through influencers fetched the brand over five million impressions

The curated selection of content from brands and influencers will engage consumers through videos, images, GIFs, stories, polls and quizzes

The content company is known to have expertise in motorsports content creation

IMA has a staff on 85 and clients include Pernod Ricard, Under Armour, Beiersdorf, Diesel, Microsoft, Heineken, Samsonite and Booking.com

The films reveal the epic journey of one of the world's keystone species as they embark on one of the largest and longest translocations ever undertaken in South Africa

Wins ‘Best Investigative Film' of the year award for its documentary Amoli

Ranade was earlier the digital agency's Director, Business. She will be responsible for driving content consulting, content strategy and will also look after content consulting towards branded IP creations

The song has been created by Qyuki Media and the music video has been produced by The Glitch team

Conceptualised by The Glitch, the initiative was aimed at generating awareness about muscle health among urban consumers who are 30+ in age

The new arm will develop a roster of stars to cater to the fast-growing pop culture market and serve the growing need from digital content platforms, brands and live experiences for new-age celebrities and fans who are digital natives